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10 New Retails Trends You Need to Know for 2023

Hootsuite

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates. New technology is being introduced all the time to offer: Omnichannel shopping. New customer acquisition channels. Launch new sales and marketing channels.

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20 AdWorld Pros to Pay Attention to in 2024

Customers.ai

Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI Antonis Kocheilas, the man steering the ship at Ogilvy Advertising, is a strategist at heart with a knack for big-picture thinking. His approach is fresh, his strategies are proven, and his passion for digital marketing is infectious.

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Do Chatbots Really Work for Customer Acquisition?

Marketing Insider Group

If you interact with brands or organizations on Facebook, there’s a good chance you’ve come across a chatbot for customer acquisition at least once: You comment on a page’s Facebook post. But chatbots for customer acquisition are bigger than Facebook. How Do Chatbots Work for Customer Acquisition?

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

CXL

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

CXL

In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. If your product was developed to solve a real-world problem, your ideal customers already exist. Don’t “create” them.

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Differentiation Strategy (and the Sea of Sameness)

CXL

The language they use is vanilla, the product/service they offer like any other, and the marketing message is identical to that of their competition. If you look at any mature category, you’ll find it full of products that are basically the same. Or email marketing tools. Some people are new to your category of products.

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