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10 New Retails Trends You Need to Know for 2023

Hootsuite

This lets you pivot your strategy to meet new demands as needed. New technology is being introduced all the time to offer: Omnichannel shopping. New customer acquisition channels. Staying on top of retail trends—especially technology trends—helps you stay one step ahead of the competition.

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Data and confused: The increasing complexity of digital ad targeting

Martech

For example, in-store QR codes, and the conversational chatbot can be used by businesses to persuade customers to give crucial first-party data that can be leveraged for targeted marketing and audience building. These include rewards/loyalty programs, free shipping, exclusive discounts or free gifts with purchase.

Insiders

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The marketer’s guide to customer journey orchestration

Use Insider

Segment: Customers who haven’t made a purchase at all. For example, offer free shipping with no minimum spend or a discount percentage with no code needed. These apps are great for boosting customer engagement, adding value to your brand, and driving more conversions.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

As a result, typical customer acquisition costs for brands selling on Amazon has risen from a 15% equivalent transaction fee per order to ones that are typically more than 20%. Three in 10 of these have experienced shipping delays, making it the biggest issue cited by consumers. Mobile app downloads rose 31.7%