Search Engine Land

OCTOBER 14, 2022

They are: Brand vs. non-brand clicks. SEO CAC (customer acquisition cost). SEO keyword performance (we’re bringing it back!). Brand vs. non-brand clicks. There’s obviously value in brand traffic, particularly when you start getting traffic on {brand + product} or {brand + service} queries.

SEO 101

SEO Non-Profit Customer Acquisition Analytics 101

Customers.ai

FEBRUARY 7, 2024

Depesh Mandalia Founder & CEO at SM Commerce Twitter / LinkedIn Expertise: Facebook Ads, Entrepreneurship Depesh Mandalia stands out as a Facebook marketing wizard, driving over $100M in revenue with his keen ad strategies across diverse sectors.

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Marketing Insider Group

NOVEMBER 18, 2020

Spend 10% of Revenue on Marketing. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. The management team expects marketing to lower customer acquisition costs. Create a big data framework that’s aligned with your organizational and marketing goals.

Marketing Strategy 143

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Marketing Insider Group

AUGUST 30, 2019

Spend 10% of Revenue on Marketing. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. The management team expects marketing to lower customer acquisition costs. Create a big data framework that’s aligned with your organizational and marketing goals.

Marketing Strategy 40

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Marketing Insider Group

AUGUST 30, 2019

Spend 10% of Revenue on Marketing. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. The management team expects marketing to lower customer acquisition costs. Create a big data framework that’s aligned with your organizational and marketing goals.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8