Search Engine Land

OCTOBER 14, 2022

They are: Brand vs. non-brand clicks. SEO CAC (customer acquisition cost). SEO keyword performance (we’re bringing it back!). Brand vs. non-brand clicks. All that said, I use Google Search Console to get insight into brand vs. non-brand searches. Calculate the percentage of non-brand vs. brand keyword data.

SEO 103

SEO Non-Profit Customer Acquisition Analytics 103

The CMO Survey

JUNE 18, 2020

Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders at for-profit U.S.

CMO 130

CMO Non-Profit Transform Customer Acquisition 130

Customers.ai

FEBRUARY 7, 2024

Depesh Mandalia Founder & CEO at SM Commerce Twitter / LinkedIn Expertise: Facebook Ads, Entrepreneurship Depesh Mandalia stands out as a Facebook marketing wizard, driving over $100M in revenue with his keen ad strategies across diverse sectors.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Marketing Insider Group

NOVEMBER 18, 2020

Spend 10% of Revenue on Marketing. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. The management team expects marketing to lower customer acquisition costs. Create a big data framework that’s aligned with your organizational and marketing goals.

Marketing Strategy 144

Marketing Strategy Finance Marketing Marketers 144

Marketing Insider Group

AUGUST 30, 2019

Spend 10% of Revenue on Marketing. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. The management team expects marketing to lower customer acquisition costs. Create a big data framework that’s aligned with your organizational and marketing goals.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Marketing Insider Group

AUGUST 30, 2019

Spend 10% of Revenue on Marketing. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. The management team expects marketing to lower customer acquisition costs. Create a big data framework that’s aligned with your organizational and marketing goals.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8