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4 advanced ways you’re not measuring SEO effectiveness – yet

Search Engine Land

They are: Brand vs. non-brand clicks. SEO keyword performance (we’re bringing it back!). Brand vs. non-brand clicks. There’s obviously value in brand traffic, particularly when you start getting traffic on {brand + product} or {brand + service} queries. Calculate the percentage of non-brand vs. brand keyword data.

SEO 103
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How market types shape marketing and SEO success

Search Engine Land

Then again, recently, I saw this th read on Twitter with a reply from Amanda Natividad, VP of marketing at SparkToro: That made me think about why these strategies worked/works, and if they can be replicated again under what conditions. There’s definitely a science behind that, and it’s all about the market type.”

SEO 77
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4 ways to recession-proof your marketing for growth in 2023

Power Digital Marketing

As businesses prepare for the economically turbulent year ahead, turn your focus to marketing and specifically, how it can support growth in the year ahead. Without further ado – let’s dive into the highlights of recession-proofing your marketing efforts. Think return on investment (ROI), but specific to marketing.

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Navigating new spam policies: A guide to effective cold email outreach

Martech

Dig deeper: Email marketing 101: The five basics Prioritize your email list hygiene A few dozen bounces from non-existent contacts can kill your domain reputation. Each misplaced character, typo, or non-Latin character in English emails could be your downfall. You might wonder, will it be harder now to reach recipients’ inboxes?

Energy 102
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Transform Data's Impact: Pick The Right Success KPI!

Avinash Kaushik

When you are trying to drive long-term profit, picking Conversion Rate as a Success KPI for a campaign would be a mistake. If it is a made up metric:) Is the KPI definition clear and understandable by a non-employee (aka consumer)? For brand marketing, you and I assess success using a question we ask consumers. Example 4.

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20 AdWorld Pros to Pay Attention to in 2024

Customers.ai

Depesh Mandalia Founder & CEO at SM Commerce Twitter / LinkedIn Expertise: Facebook Ads, Entrepreneurship Depesh Mandalia stands out as a Facebook marketing wizard, driving over $100M in revenue with his keen ad strategies across diverse sectors.

Transform 103
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8 companies that use social media marketing effectively

Martech

This ad creates an escapist reality wherein consumers associate the product with positive emotions. This creation of a collective and optimistic future using the free distribution of its product and user-generated content made this campaign an instant success. LEGO’s Rebuild the World campaign by BETC. Coca-Cola’s metaverse campaign.