Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.

Advertising 108

Advertising Advertisers Transform Customer Acquisition 108

Customers.ai

FEBRUARY 7, 2024

His journey began in 2006, transforming Solutions 8 from a vision into a globally acknowledged leader in digital advertising. Mandalia’s innovative BPM System marries brand-driven and performance marketing, offering a unique approach to growth acceleration for marketers and entrepreneurs.

Transform 103

Transform eCommerce Non-Profit Advertising 103

The CMO Survey

JUNE 18, 2020

indicating they have shifted resources to building customer-facing digital interfaces and 56.2% transforming their go-to-market business models. of marketers report that marketing has become more important since Covid-19 hit. of marketers reporting losing over 50% of their revenue.

CMO 130

CMO Non-Profit Transform Customer Acquisition 130

Bannerflow

APRIL 6, 2023

For example, is it more beneficial to focus on building brand awareness and increasing the number of potential customers using your products and services or is it more important to focus on retention and customer success to reduce churn. The post Top Challenges and Focus Areas for Marketers in 2023 appeared first on Bannerflow.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52

Marketing Insider Group

NOVEMBER 18, 2020

Spend 10% of Revenue on Marketing. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. The management team expects marketing to lower customer acquisition costs. Create Content that Addresses Your Customer Journey.

Marketing Strategy 144

Marketing Strategy Finance Marketing Marketers 144

Marketing Insider Group

AUGUST 30, 2019

Spend 10% of Revenue on Marketing. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. The management team expects marketing to lower customer acquisition costs. Create Content that Addresses Your Customer Journey.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

The CMO Survey

JUNE 16, 2020

Marketers pivot digital : Given customer shifts, marketers are, in turn, adjusting their offerings and pivoting their businesses. indicate they have “shifted resources to building customer-facing digital interfaces” and 56.2% are “transforming their go-to-market business models to focus on digital opportunities.”

CMO 130

CMO Transform Customer Acquisition B2C 130