Social Media Examiner

MARCH 23, 2023

In this article, you’ll discover a marketing strategy for acquiring new customers. How Customer Acquisition Can Transform Your Business Let’s think about where the money is on social media. Want to generate more leads and close more sales? Looking for an automated process that does the heavy lifting for you?

Transform 87

Transform Customer Acquisition Marketing Strategy Customer 87

Martech

MARCH 7, 2024

Birdeye’s Birdeye Social platform leverages AI to transform social media management for businesses with multiple locations. Gupshup’s Conversation Cloud is a suite of SaaS tools designed to enhance business-to-customer interactions through AI-powered conversations.

Transform 98

Transform Customer Acquisition User-Generated Advertising 98

Search Engine Land

JULY 17, 2023

Powerful customer acquisition channel You can acquire new customers effectively by shifting from using SEO solely as a traffic source to a customer acquisition channel. These include customer loyalty, increased customer confidence, and transforming customers into brand ambassadors.

SEO 97

SEO Customer Acquisition Transform Affiliate Marketing 97

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. However, most digital transformation initiatives have struggled to show near-term returns.

Transform 122

Transform CMO Customer Acquisition Finance 122

Jeff Bullas

DECEMBER 13, 2022

Leads are the backbone of a SaaS startup because the number and quality of leads influence all key metrics like revenue, churn and retention rates, cost per customer acquisition, etc. A team’s collaboration platform was struggling with high cost per customer acquisition. Generating leads is the lifeblood of any company.

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Martech

NOVEMBER 18, 2022

The top goal for advertisers with their media investment is customer acquisition (61%). Meanwhile, the digital transformation of advertising continues, including the recent and ongoing acceleration of digital out-of-home (DOOH) , and advertisers are taking notice. Dig deeper: Why we care about retail media networks.

Transform 114

Transform Retail Customer Acquisition eCommerce 114

Businesses Grow

APRIL 15, 2024

Two years later, he hired me for a consulting project to transform his content marketing department. Perhaps it is too dramatic to say that blogging saved my life, but mentally, physically, spiritually, and financially, I am transformed from creating these words on a screen. ” It was signed by the CMO of a Fortune 100 company.

Transform 114

Transform Thought Leadership CMO Entertainment 114

Rock Content

MARCH 2, 2023

Source: Google Ads New customer acquisition objective Another new feature is a new target for acquiring new customers. This goal helps you acquire new customers more efficiently, allowing your campaigns to bid higher for new customers compared to existing ones, or even bid exclusively for new customers.

Transform 85

Transform Customer Acquisition User-Generated Advertising 85

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI.

Transform 126

Transform CMO Marketing Marketers 126

Martech

APRIL 22, 2022

AI has transformed digital marketing and reduced the risk of human error while streamlining marketing campaigns. To truly connect with customers, you’ll still need the human touch — especially concerning compassion, empathy, and storytelling. Frequently asked questions about AI marketing. Learn more about AI marketing.

Transform 145

Transform Marketing Marketers Analytics 145

Martech

AUGUST 12, 2021

The sheer scale of moving from a legacy print-based coupon system to a 21st-century digital loyalty program required a platform with robust capabilities that could easily align with David’s Bridal’s digital transformation goals. Why we care. Anecdotally and through observation we know this to be true.

Transform 112

Transform CMO Customer Acquisition Retail 112

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.

Advertising 115

Advertising Advertisers Transform Customer Acquisition 115

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Martech

APRIL 20, 2023

CX involves every interaction current and potential customers have with a brand — from customer service to packaging to digital presence to physical store maintenance to positioning around external events and much, much more. Dig deeper: How Allied Beverage is transforming customer experience How can anyone stay on top of all that?

Customer 113

Customer Non-Profit Transform Thought Leadership 113

Martech

FEBRUARY 21, 2024

By leveraging AI-powered solutions, you can better understand customers’ needs, deliver personalized experiences and optimize resource allocation for long-term success. Dig deeper: Using data analytics for customer acquisition: Best of the MarTechBot Get MarTech! In your inbox. Business email address Subscribe Processing.

Customer Journey 98

Customer Journey Transform Customer Acquisition Price 98

Sprout Social

APRIL 29, 2021

But as digital transformation takes hold, more marketing leaders will find their departments responsible for not just new customer acquisition, but also influencing retention and growth, customer service and product development. Marketing is a linchpin for revenue and our overall business strategy.

Transform 137

Transform Customer Acquisition Social Media Marketing Marketing 137

Welcome Software

DECEMBER 5, 2022

With so many selections for customers to choose from, how can you optimize your SaaS marketing to stand out from the competition? Since proper SaaS marketing techniques result in customer acquisition, loyalty and increased revenue, understanding these fundamentals are vital. What is SaaS? Build a solid brand reputation.

Transform 67

Transform Customer Acquisition Customer loyalty Marketing 67

Marketing Insider Group

JANUARY 30, 2024

Quick Takeaways Understanding your audience transforms your content strategy from generic messaging to targeted communication that resonates with their specific needs and desires. This elevates your content from informative to transformative, directly addressing the ‘why’ that motivates customer decisions.

Transform 94

Transform Customer Acquisition Education Customer 94

The CMO Survey

JUNE 18, 2020

indicating they have shifted resources to building customer-facing digital interfaces and 56.2% transforming their go-to-market business models. Brand building and customer retention appear to have stopped some of the Covid-19-related blood loss. Reflecting this shift, 62.3% on average during the pandemic, with 16.9%

CMO 130

CMO Non-Profit Transform Customer Acquisition 130

Marketing Insider Group

APRIL 29, 2024

Here at Marketing Insider Group, we know the power of a solid customer acquisition strategy. But, when it comes to customer acquisition, the first thing you need to understand is this: There’s no one-size-fits-all approach. You’re the detective uncovering what makes your potential customers tick. Think again!

Customer Acquisition 104

Customer Acquisition Customer Key Performance Indicator Transform 104

Search Engine Land

FEBRUARY 14, 2024

These tactics fortify the relationship between the customer and the brand, fostering loyalty and sustained engagement. Bonus: Advocacy In the advocacy stage, satisfied customers transform into brand advocates. You can harness positive experiences through reviews, testimonials, and word-of-mouth referrals.

Customer Journey 102

Customer Journey eCommerce SEO Customer 102

Customers.ai

FEBRUARY 7, 2024

His journey began in 2006, transforming Solutions 8 from a vision into a globally acknowledged leader in digital advertising. Committed to transparency and integrity in the digital marketing space, Evocative Media stands out for its high-converting ad campaigns and email marketing strategies aimed at high-value customer acquisition.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Customers.ai

APRIL 18, 2024

Once active, this pixel starts identifying valuable customer data, such as page views, session duration, and specific interactions, without falling prey to common blockers like ad blockers or privacy filters.

Key Performance Indicator 64

Key Performance Indicator Transform Advertising Advertisers 64

SocialPilot

JANUARY 21, 2024

It’s your portal to showcase your hotel’s unique charm, engage in real-time conversations with your audience, and transform potential guests into actual ones. So, let’s dive into two compelling case studies that highlight the transformative impact of strategic social media usage in the hospitality sector.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Businesses Grow

MAY 11, 2023

My co-host Amanda Russell is an advisor to the CEOs of some of the most exclusive luxury brands in the world, including Bottega Veneta, Lamborghini, Gucci, and many others. This discussion will make your head spin. Topics include: What drives somebody to re-finance their home to buy a handbag or luxury watch?

Pharmaceutical 84

Pharmaceutical Branding Transform Finance 84

Martech

MAY 16, 2022

Where once our new customers were coming from those in-person markets, we’ve now transitioned to online customer acquisition.” . She credits the strong relationship she’s built with her customers—plus her focused digital transformation strategy — for this success. . Image provided by Apple Rose Beauty.

Transform 86

Transform CRM Email Marketing Retail 86

Welcome Software

DECEMBER 5, 2022

With so many selections for customers to choose from, how can you optimize your SaaS marketing to stand out from the competition? Since proper SaaS marketing techniques result in customer acquisition, loyalty and increased revenue, understanding these fundamentals are vital. What is SaaS?

Transform 40

Transform Customer Acquisition Customer loyalty Marketing 40

Digital Marketer

JULY 18, 2023

When done well, your community will help you move people all the way through your Customer Value Journey from awareness to promotion. Now Artificial Intelligence (AI) is quickly transforming the business landscape making information alone less valuable. It’s easy to think the machines have it all covered.

Customer Acquisition 83

Customer Acquisition Transform Promotion Product 83

Bannerflow

APRIL 6, 2023

For example, is it more beneficial to focus on building brand awareness and increasing the number of potential customers using your products and services or is it more important to focus on retention and customer success to reduce churn. Additionally, balancing revenue generation and long-term growth is crucial for businesses.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52

Rock Content

MAY 19, 2020

The world is going through a forced digital transformation. That has impacted Rock Content and, especially, our customer base. The buying process has been going through a major transformation, and the sales teams were unable to keep up with the changes and provide buyers an adequate experience. In which group do you want to be?

Transform 75

Transform Customer Acquisition Inbound Marketing Management 75

Adobe Experience Cloud Blog

OCTOBER 14, 2014

It’s giving marketers an unprecedented level of control over the levers that drive The Big 4: user acquisition, engagement, retention, and monetization. It’s not uncommon to see case studies reporting transformative results like100-150% increases in click thru, 10-20% decreases in churn, and 2X or 3X increases in average revenue per customer.

Transform 134

Transform B2C Thought Leadership Customer Acquisition 134

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Customer lifetime value. Customer acquisition cost. Net present value.

CMO 135

CMO Finance Key Performance Indicator Transform 135

Adobe Experience Cloud Blog

MAY 17, 2012

start-ups – to transform their revenue processes and realize significant increases in performance and results. I believe there is huge ground to be gained and efficiencies to be realized by thinking more holistically and methodically about the various phases of the customer lifecycle.

Management 115

Management Transform Customer Customer Acquisition 115

Hubspot Marketing

APRIL 12, 2019

SendInBlue started as a digital agency but ended up building quite a powerful email marketing tool, which, with time, transformed into a well-liked marketing automation software. While some tools can be a bit of a black box, Ontraport gives you a clear look at the performance of your campaigns. Image Source. SendinBlue. Image Source.

CRM 140

CRM Transform Marketing Automation Platform eCommerce 140

Sprout Social

MAY 24, 2022

When used creatively, it can transform your entire process. Customer acquisition cost. As you think through how social media can impact both earned and paid media strategies, try to expand your view of the channel beyond your own handles. That’s where its full potential lies. Social and owned media. Cost per click.

Key Performance Indicator 96

Key Performance Indicator Transform Communications Customer Acquisition 96

Hootsuite

OCTOBER 20, 2020

Last month, we shared the Social Transformation Report which analyzed the results of our survey of 2,162 marketers conducted with Altimeter Group. In this blog post, we examine how several Hootsuite customers capture more value from social media in each of these three areas. It can also help reduce customer acquisition costs.

Transform 117

Transform Customer Health Communications 117

Businesses Grow

APRIL 8, 2024

AI, and especially AGI, will transform the marketing landscape and automate many tasks. The fatal flaw in Altman’s comment is that he’s considering a small subset of the marketing world —a number of tasks he might observe from a relationship with an outside marketing agency. Will AI impact your career?

Non-Profit 83

Non-Profit Law Transform Marketing 83