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How I’ve Run Postcard Campaigns for E-Commerce Brands That Get Over 20x Return on Ad Spend

Buffer Marketing

Direct mail is such a cool marketing strategy. Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out.

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How to Use Website Visitor Data in Your Client Campaigns

Customers.ai

While this shift may feel monumental (and let’s be honest, it is), it does present marketers a chance to revolutionize their approach to client campaigns across the board—from email and digital ads to social media and direct mail. Your website visitor data. For that, it’s worth calling out on it’s own.

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What Is Demand Generation? [FAQs]

Hubspot Marketing

With this method, marketing teams are placing a bet on their ability to use behavioral data and intent signals to predict the right sales triggers. Influencer Marketing: Brand awareness or product launch campaigns with relevant influencers in your niche. Offline Media: Direct mail, NYC subway ads, etc.

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Marketing Trends to Watch in 2021, According to 21 Experts

Hubspot Marketing

Latané Conant , Chief Market Officer at 6sense , predicts: "This year saw an explosion of virtual events as marketers adapted to a changing world. While I suspect a lot of us are feeling some virtual burnout right now, there will still be a place for these kinds of events, even after we resume in-person ones.

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

CXL

By identifying the right accounts, ABM gives you control over who you’re marketing to. Sales finds aligned accounts and works with marketing to create customized journeys. Companies outside the top 10 still enjoyed the benefits of account-based marketing, but through engagement-driven one-to-few programs instead.