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Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. More below on how to develop your strategy.).

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12 Biggest Content Marketing Challenges in 2020

Marketing Insider Group

Include conference topics aligned with hot topics, upcoming publications of books or white papers, release of blockbuster entertainment events, issuance of government regulations or dates of special hearings, seasonal or cyclical events, marketing campaigns, etc. Create a timeline that maps pertinent “timing” events.

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How to Create a Marketing Playbook for Consistent Campaigns

CXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. This consistency creates familiarity, breeding trust that turns prospects into customers and customers into advocates. Marketing strategy. Marketing funnel.

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Best B2B Marketing Strategies in 2023

Exposure Ninja

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch!

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Demand Generation: Turn Ideal Buyers Into Superheroes

CXL

A demand generation program engages buyers at every touchpoint throughout the three major stages of the customer journey , from first knowledge of you until they convert into a qualified lead. Entertains. Drift’s Insider Podcasts teach business improvement in a fun and entertaining way. Consideration. Educates; 2.

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Demand Generation: 7 Tactics to Fuel Your Funnel

CXL

Longer customer journeys and drawn-out purchase decisions influenced by multiple touchpoints. Otherwise, the best you’ll achieve is entertaining window shoppers. Demandbase’s partners, for example, are all in the account-based marketing space. Email marketing strategy is a game of trial and error.

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Personalization: The difference between intents and personas

Welcome Software

However, bringing this same magic to your digital marketing strategy isn't straightforward. While 92% of marketers are betting on first-party data for growth, 63% still struggle to deliver personalized experiences effectively. Before you even say anything, the barista greets you by name and starts preparing your usual order.