Martech

MAY 2, 2023

Marketing teams are grinding daily to discover new ways to identify, engage, educate, win and expand customers. Today, revenue and customer generation must be a team sport. Today, revenue and customer generation must be a team sport. This reality hamstrings sellers’ productivity and crushes their spirits.

Finance 106

Finance Customer Journey Digital Marketing Education 106

Martech

DECEMBER 22, 2021

“Each touchpoint is storing data about your customer about that customer journey,” said Ganesh Subramanian, Director of Product Marketing at Snowflake, at our MarTech conference. In this ecosystem, companies can share data about customers, finances, suppliers, partners, COVID-19, and other business units. “It

Transform 127

Transform Finance Customer Journey CRM 127

Litmus

OCTOBER 26, 2022

Reminder: not everyone speaks marketing technology (or martech). Martech language is not universal,” says Alicia Garside (Digital Marketing Production Manager, TELUS Health ). As Miller puts it, when engaging with customers across multiple channels, remember these three guiding principles: be there, be useful, and be quick.

CRM 92

CRM Email Marketing Finance CMO 92

Duct Tape Marketing

NOVEMBER 9, 2022

Clare is the President and CEO of Octain Growth Systems, the systems, process, and tools company that helps you take control of your marketing through smart execution. She’s also the author of a book — Smart Marketing Execution: How To Accelerate Profitability, Performance, And Productivity. The answer: Smart execution.

Real Estate 77

Real Estate Price Marketing Marketers 77

Unbounce

MARCH 12, 2024

/ Ecommerce From pixels to profits: How to sell digital products online By Paul Park. 19 min read Imagine you have a product that turns into a money-making machine once you start selling it. Nope, you can make this into a rock-solid reality by selling digital products online. TABLE OF CONTENTS What are digital products?

Product 59

Product eCommerce eBook Shipping 59

Buffer Marketing

OCTOBER 2, 2023

Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. What specific strategies or marketing techniques did you employ to attract your first customers or clients?

Price 114

Price Transform Customer Journey Finance 114

Exposure Ninja

FEBRUARY 6, 2023

You need to ensure you’re laser-focused on your target audience to fulfil your marketing goals. Ask yourself these questions about your site in its current form: Is each step of the customer journey clear? You know that in order to maximise your success, you’ll have to use your social media platforms to advertise this product.

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64