Martech

FEBRUARY 9, 2024

Denver, Colorado native Megan Michuda has been wrangling martech in the finance space for almost 14 years. They put me in the marketing department and pretty quickly I realized that, although I didn’t have a technical background, I had an aptitude for understanding the technology side of things. Kind of a happy accident.

Finance 102

Finance New Technology CMO Analytics 102

Ariyh

NOVEMBER 13, 2023

I recommend checking out one of these 3 previous ones that I believe are underrated: Far is prestigious, near is mainstream The power of personal The science of product selfies Ok, here we go! 🌱 The origins For years I’d been frustrated by how far behind marketers were from the latest science.

Finance 52

Finance Health eCommerce Price 52

Martech

SEPTEMBER 26, 2022

Alternative financing. Experiential marketing is sometimes called engagement marketing or participation marketing. It’s all about immersing your audience within a product and deeply engaging them. It’s focused on doing more than selling products or services. The future of fintech marketing.

Transform 115

Transform B2C Finance Affiliate Marketing 115

Martech

APRIL 9, 2024

Bosko Milekic, co-founder and chief product officer, said: “We have some sense that it works for audience targeting; it’s designed to enable that kind of campaign to continue to run once cookies are gone. If you’re in industries like finance, telecoms and potentially arts and entertainment, you’re going to want that demographic info.”

Advertising 113

Advertising Advertisers Finance Entertainment 113

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. I’ve researched seven popular brands and selected some of their best strategies to help you understand how luxury brands market. Do I really need it? Not at all.

Branding 116

Branding Fashion Gen Z B2C 116

Marketing Insider Group

MAY 1, 2023

Sometimes you can find the threads of a story (aka a narrative) in the messaging your product marketing team developed. Here is another example from the world of blockchain: Prompted by the financial crisis of 2008, an anonymous developer (hero) seeks an alternative (journey) to traditional finance (enemy). SEO pillar pages.

Content Marketing 103

Content Marketing Transform Finance Marketing 103

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 Why use influencer marketing on Instagram? billion in 2016.

Influencer Marketing 97

Influencer Marketing Branding Gen Z Marketing 97

Search Engine Land

OCTOBER 13, 2023

To find out why this happens, and whether that gut feeling is actually true, I spoke to fellow marketing practitioners as well as people who have crossed over to the other side – marketers who turned into CROs and CEOs themselves. Executives do indeed doubt whether marketing departments are actually doing useful work.

Communications 115

Communications SEO Finance Education 115

Hubspot Marketing

DECEMBER 11, 2019

Yes, in 2019, marketing to both generations as if they're the same demographic might persuade those born on the cusp of each age group to buy your products. Aside from what I’ve learned as a marketer, I can also speak on this topic from a personal standpoint. Millennials and Gen Z also have different attitudes around money.

Gen Z 145

Gen Z Millennials Finance Education 145

Buffer Marketing

JUNE 9, 2022

One thing eventually led to another, and a production company joined on as executive producers to help me make the project bigger than I could have ever imagined. (We’re For one, my finances were in a really good place. Would we become a production company that helps other people create media centering South Asian stories?

Energy 85

Energy Finance Transform Advertising 85

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. This marketplace thoroughly screens all writers and has niche experts.

Place 75

Place Whitepaper Finance Price 75

Digital Marketer

SEPTEMBER 8, 2022

The first step in most customer value journeys is building awareness of your products and brand. By not being in traditional retail and competing with brands around the world, you’re the top advocate for your products and the best place for people to learn about you. Become A Certified E-Commerce Marketing Master.

eCommerce 77

eCommerce Shoppers Shipping Food 77

Martech

SEPTEMBER 27, 2021

Last week, Yahoo announced a new partnership with Shopify, linking the e-commerce platform’s SMB merchants with Yahoo’s premium environments, including Yahoo Finance, AOL and elsewhere. Using Yahoo ConnectID, merchants can feed the most relevant products to their customers who are engaging with content on those publishers. Why we care.

Analytics 109

Analytics Finance CMO Advertising 109

Pam Didner

JULY 2, 2019

The marketing team with that product group is not a new team and her boss knows the ins and outs of sales and marketing. Her NEW boss, Tom, is a product and operations guy with no sales and marketing experience. We know that Tom is a product, finance, and operations guy. I was puzzled by her request.

Finance 79

Finance Marketing Marketers Traditional Marketing 79

CXL

NOVEMBER 23, 2022

Peep mentioned three ways to get inside the limited consideration set : Innovation : create an objectively better product and you’ll achieve a transient advantage, just the way other category kings such as Tinder or Tesla did. Marketing : get a larger share of voice. This will define the problems that your product solves.

Law 78

Law Transform Marketing Marketers 78

Litmus

OCTOBER 26, 2022

Reminder: not everyone speaks marketing technology (or martech). Martech language is not universal,” says Alicia Garside (Digital Marketing Production Manager, TELUS Health ). Email makes all of your marketing better. How to Speak “Martech” to Everyone. Focus on tailoring your information to your audience.”.

CRM 91

CRM Email Marketing Finance CMO 91

Litmus

MARCH 31, 2020

Jess Materna , Product Marketing Manager. I started my product marketing journey in the incredibly fast-paced, competitive world of automotive digital marketing. Ruby Couser , Finance Support Specialist. I knew by joining Litmus, I’d be able to help marketers who were in my situation in the past!

Non-Profit 80

Non-Profit Finance Email Marketing Management 80

Adobe Experience Cloud Blog

AUGUST 18, 2016

Artificial intelligence was once something we only saw in Sci-Fi movies and is now used to create new, innovative tech products like Amazon’s Alexa and Google’s self-driving car. New opportunities to test ideas, products, services, and techniques will be available regardless of level and function.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Duct Tape Marketing

NOVEMBER 9, 2022

Clare is the President and CEO of Octain Growth Systems, the systems, process, and tools company that helps you take control of your marketing through smart execution. She’s also the author of a book — Smart Marketing Execution: How To Accelerate Profitability, Performance, And Productivity. The answer: Smart execution.

Real Estate 76

Real Estate Price Marketing Marketers 76

Adobe Experience Cloud Blog

DECEMBER 23, 2016

Whether it’s a workshop to teach students how to build a resume and interview effectively, introduce marketing and business principles, or offer functional skills like accounting, finance, or legal–we strive to share the skills that we use every day. Create a Social Impact Program at Your Company.

Non-Profit 91

Non-Profit Thought Leadership Finance Food 91

Unbounce

MARCH 12, 2024

/ Ecommerce From pixels to profits: How to sell digital products online By Paul Park. 19 min read Imagine you have a product that turns into a money-making machine once you start selling it. Nope, you can make this into a rock-solid reality by selling digital products online. TABLE OF CONTENTS What are digital products?

Product 59

Product eCommerce eBook Shipping 59

Neil Patel

OCTOBER 24, 2020

These consultants have a market-specific understanding and know the best practices of your industry niche. Activities in this segment vary from advisory services to hands-on implementation support for primary functions (sales, production, marketing, etc.) and secondary functions (finance, supply chain, HR, legal, etc.).

Real Estate 132

Real Estate Price Advertising Advertisers 132

Martech

DECEMBER 5, 2023

Creating the annual marketing budget is notoriously challenging. Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. I’ve personally experienced this utopia, but most marketers have not. In a lot of companies, budgeting is a hot mess.

Finance 121

Finance CMO Marketing Marketers 121

Rock Content

OCTOBER 16, 2017

We are a tech team that includes engineering and product, marketing, sales, customer success, and of course finance and HR. We are a privately owned global company with Headquarters in Toronto, but have offices in London, Dubai, Berlin, Munich, New York, San Francisco and many more to come.

Energy 0

Energy Finance Fashion Retail 0

Content Marketing Institute

JANUARY 15, 2018

The other is beneficial to the readers because it provides useful information about store credit cards and financing opportunities.”. Product name here and here and there. The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content.

Real Estate 111

Real Estate CMO SEO Content Marketing 111

Hubspot Marketing

AUGUST 21, 2023

Image Source Tips for Writing Your Executive Summary Clearly define a problem, and explain how your product solves that problem, and show why the market needs your business. Be sure to highlight your value proposition, market opportunity, and growth potential. Keep it concise and support ideas with data.

Price 98

Price Finance Marketing Strategy Product 98

Hubspot Marketing

FEBRUARY 5, 2024

FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” I also share four marketing ideas you can deploy to market your brilliant product.

Marketing 93

Marketing Marketers User-Generated Influencer Marketing 93

Martech

OCTOBER 29, 2021

“Marketing ops is the control center for your martech stack across all marketing activities to campaign performance and profitability,” said James Delande, BrandMaker’s Director of Product Marketing, at our recent MarTech conference. This allows campaigns and other marketing efforts to be monitored and measured.

Management 117

Management Finance CRM Marketing 117

Buffer Marketing

OCTOBER 2, 2023

Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. What specific strategies or marketing techniques did you employ to attract your first customers or clients?

Price 114

Price Transform Customer Journey Finance 114

Martech

SEPTEMBER 24, 2021

This next wave is often referred to as ‘business agility’ where we transform old ways of working across software, human resources, finance, and of course, marketing. But the demands of a campaign-driven strategy often result in flooding customers with sales offers to promote their product or service. “If

Transform 107

Transform Finance Energy Customer Journey 107

Buffer Marketing

FEBRUARY 22, 2022

” Knowing that the iterations would continue, Caryn , our VP of Finance, and I worked together to establish our compensation philosophy and document our principles on compensation to help us determine what should always be true even as the salary formula changes over time.

Finance 78

Finance Health Product Customer 78

Litmus

DECEMBER 18, 2023

—Melissa Shaw of Shaw + Scott [Tweet this →] “For example, you can emphasize how email is a great test bed for optimizing marketing overall, honing in on effective segmentation strategies, creative treatments, messaging, offers, etc. Kristin Naragon, Director of Product Marketing at Adobe Campaign , agrees that email needs to de-silo.

Email Marketing 102

Email Marketing Transform Health Marketing 102

Exposure Ninja

FEBRUARY 6, 2023

Visitors should easily be able to understand what your unique selling point (USP) is and what problems your product/service solves for them. You know that in order to maximise your success, you’ll have to use your social media platforms to advertise this product. Your product is already affordable, but this is an extra incentive.

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Litmus

JANUARY 31, 2022

Jess Materna, Director of Product Marketing. Kimberly Huang, Content Marketing Specialist. Subject line: Looks like we have ourselves a productivity wizard. Daniel Hawkins, Marketing Designer. Preview text: Complete your home financing application in no time with Ally Home. Preview text: Go ahead.

eBook 80

eBook Finance Email Marketing Retail 80

Content Marketing Institute

OCTOBER 14, 2017

43:51): Robert’s rave: Robert issues a rare bit of praise for The Drum , for its insightful coverage of Lloyds Banking Group’s announcement that it is shifting away from product marketing to focus on how-to content. This Old Marketing example of the week. (54:54): Rants and raves. (43:51):

Content Marketing 90

Content Marketing Millennials Pharmaceutical Finance 90

Hootsuite

AUGUST 6, 2021

Right now, the average salary for a senior social media manager is only $81,000 USD —compared to $142,000 USD for senior email marketing managers and $146,000 USD for senior product marketing managers, according to Glassdoor. Suppose your product marketing team is promoting a new feature. Yeah, we thought so.

Management 130

Management Marketing Marketers Key Performance Indicator 130

Base.ai

AUGUST 3, 2020

We had the chance to chat with Adi Ezer , Customer Internal Marketing Manager at UiPath , and ask her a few questions about her awesome customer advocacy program. Can you tell us a bit about the UiPath product? When I started at UiPath I was supporting customer success in product marketing. Who would say no to that?

Customer 52

Customer Transform Customer Journey Finance 52