Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This allows marketers to explore the customer journey using data. Cross-channel data.

Customer Journey 112

Customer Journey Analytics Customer Marketing 112

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Melissa Yang, Head of Americas Data Partnerships, Global Marketing Solutions, at Facebook, will explain how the shift to mobile has created an unprecedented opportunity for marketers to reach their audiences, and a huge chunk of that potential lies in Facebook, with 1.03 billion mobile daily active users on average.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Customer Journey 134

Marketing Insider Group

JUNE 15, 2020

The world has certainly become more attuned to both dimensions and that is what customer experience (CX) and modern marketing are all about. Looking at centralization, we know it is important as ever to have centralized orchestration, the single source of the truth, for customer, product, and campaign data.

Transform 107

Transform Law Marketing Marketers 107

Martech

APRIL 5, 2022

In order to optimize current campaigns, and plan future ones, marketers need to know which touchpoints are effective in driving conversions. Given the complexity of today’s customer journey across digital and non-digital channels, this is an enormous challenge. Why should marketers care about attribution?

Customer 106

Customer CMO Customer Journey Non-Profit 106