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Expert advice on delivering an omnichannel experience your customers will love

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This personalization may include tailored recommendations, targeted promotions, and a better understanding of customer preferences. Customer journey mapping: Understanding the customer journey across various touchpoints is essential for delivering a seamless omnichannel experience.

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AI marketing automation: The perfect match to supercharge your marketing campaigns

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These AI-based programs help brands automatically orchestrate journeys, discover segments, create content, predict customer action, recommend products, and more—without spending hours and resources. This allows for more intuitive and accurate search experiences, even when customers use colloquial language or misspellings.

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5 Steps to Conduct a Customer Experience Audit to Reduce CX Friction

Rock Content

It’s an in-depth examination of a customer’s experience with your business. Effective customer experience audits track every step of the customer journey. They examine every customer interaction from discovery to after sales support. Also, they take into account the fact that not every customer journey is the same.

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12 CRO metrics to track conversion rate optimization performance

Unbounce

More blog posts by Josh Gallant Understanding CRO metrics and KPIs In truth, CRO metrics and key performance indicators (KPIs) can be a fairly broad bucket. Simply put, it helps you gauge how well your site turns visitors into customers. The diamonds are in the details.

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Personalized marketing: What it is, benefits & real-life examples

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Higher customer loyalty, retention, and lifetime value (LTV). Personalization lets you deliver relevant messaging, content, and product recommendations through the entire customer lifecycle, which is vital for retaining customers in the long term. This is often due to three key roadblocks: Data silos.

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Digital Analytics Simplified: The Beginner’s Guide

CXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.