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How to Create Effective Automotive Inventory Ads (AIA) on Facebook

Neil Patel

Essentially, Automotive Inventory Ads leverage user engagement and show ads to in-market shoppers. Through integration, shoppers are presented with vehicles relevant to their interests, allowing your sales team to focus on converting quickly. Further, AIAs don’t just look for car shoppers—they can look for choosy car shoppers.

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Decoding corporate communications: Functions, goals and skills

Sprout Social

The former is to enrich employee relations, increase their productivity and retain them, while the latter is to build more awareness about the company’s offerings among employees. Internal marketing is a strategy to help employees make an emotional connection to the products or services the company sells. Some companies, like QAD Inc.,

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Expert advice on delivering an omnichannel experience your customers will love

Use Insider

Analyze and improve Use Insider’s integrated analytics to track customer behavior across channels, monitoring key performance indicators (KPIs) and using data to make informed decisions about marketing strategies, customer preferences, and overall channel effectiveness.

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AI marketing automation: The perfect match to supercharge your marketing campaigns

Use Insider

These AI-based programs help brands automatically orchestrate journeys, discover segments, create content, predict customer action, recommend products, and more—without spending hours and resources. AI marketing automation uses smart algorithms and machine learning to create marketing tasks quickly and more effectively.

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Content Distribution Strategy: Because Even Your Words Need a Good Road Trip

Rock Content

Optimize content for multiple screens Most web users and online shoppers these days at least occasionally access the internet via their smartphone or other mobile device, so optimizing content to display correctly on a wide range of screens is a must. Trusted content production platforms like WriterAccess can help.

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12 CRO metrics to track conversion rate optimization performance

Unbounce

More blog posts by Josh Gallant Understanding CRO metrics and KPIs In truth, CRO metrics and key performance indicators (KPIs) can be a fairly broad bucket. Upsell and cross-sell relevant products to increase the average order value per customer. The diamonds are in the details.

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5 Steps to Conduct a Customer Experience Audit to Reduce CX Friction

Rock Content

You launch a new campaign, product, or channel: Any time you make a major change to your business is a good time to conduct an audit. Alternatively, you could use mystery shoppers to give a true sense of the customer experience. That’s where key performance indicators (KPIs) come in. is so valuable.