Rock Content

NOVEMBER 2, 2016

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other.

Product Marketing 103

Product Marketing Product Content Marketing Whitepaper 103

OnPassive Marketing

SEPTEMBER 10, 2022

Customer marketing efforts often include market research, target market analysis, customer segmentation, customer profiling, and customer journey mapping. Customer marketing is critical to any company’s overall marketing strategy and should be carefully considered to succeed.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Duct Tape Marketing

NOVEMBER 21, 2022

Just like fractional accountants, fractional Chief Financial Officers, or fractional Chief Technology Officers, a fractional Chief Marketing Officer is an executive that leads the marketing strategy and execution of a company on a part-time basis. The number of options businesses have to get marketing help can be overwhelming.

CMO 63

CMO Key Performance Indicator Customer Journey Marketing Strategy 63

Litmus

OCTOBER 26, 2022

Gordon shares that 74% of customers feel frustrated by seeing irrelevant content—so it’s important to do it right. As Gordon puts it: “Data gives you a predictability that is the ultimate advantage when creating your marketing plan.”. 74% of customers feel frustrated by irrelevant content #LitmusLive2022.

CRM 92

CRM Email Marketing Finance CMO 92

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. TABLE OF CONTENTS What is SaaS marketing? We all know (and don’t love) that tech has a tendency to glitch, but what’s more important is supporting your customers when they help.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. TABLE OF CONTENTS What is SaaS marketing? We all know (and don’t love) that tech has a tendency to glitch, but what’s more important is supporting your customers when they help.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Marketing Insider Group

DECEMBER 7, 2020

Managing customer relationships has always been super important to the success of a business. For many product and service companies, it is an evolution. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. Plan your strategy.

CRM 111

CRM Content Marketing Non-Profit Marketing 111