Rock Content

NOVEMBER 2, 2016

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other.

Product Marketing 83

Product Marketing Product Content Marketing Whitepaper 83

Adobe Experience Cloud Blog

MARCH 30, 2018

We are all familiar with the customer journey. We know it’s essential to help our customers to be successful. But what about customer success marketing? How much do you know about it, and how does it affect us as marketers? What is Customer Success Marketing?

Customer 134

Customer Transform Thought Leadership Health 134

OnPassive Marketing

SEPTEMBER 10, 2022

Customer marketing efforts often include market research, target market analysis, customer segmentation, customer profiling, and customer journey mapping. Customer marketing is critical to any company’s overall marketing strategy and should be carefully considered to succeed.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Duct Tape Marketing

NOVEMBER 21, 2022

Fractional CMOs are also responsible for developing a brand's marketing strategy (budget, vision, team makeup, customer journey, systems, and tactics). They must narrow the marketing focus to crucial marketing channels and formulate a winning and repeatable plan for the business.

CMO 63

CMO Key Performance Indicator Customer Journey Marketing Strategy 63

Rock Content

OCTOBER 12, 2015

In this second annual report, Salesforce surveyed over 5,000 marketers around the world to get a scope for top priorities across all digital channels. Emphasizing the most pressing business challenges, this report gives way to the importance of mobile and highlights that you should evangelize the customer journey into your organization.

Social Media Marketing 99

Social Media Marketing Marketing Marketers B2C 99

Litmus

OCTOBER 26, 2022

Gordon shares that 74% of customers feel frustrated by seeing irrelevant content—so it’s important to do it right. As Gordon puts it: “Data gives you a predictability that is the ultimate advantage when creating your marketing plan.”. 74% of customers feel frustrated by irrelevant content #LitmusLive2022.

CRM 91

CRM Email Marketing Finance CMO 91

Unbounce

OCTOBER 24, 2023

We all know (and don’t love) that tech has a tendency to glitch, but what’s more important is supporting your customers when they help. If your customer service isn’t tops, this will affect how users view your product. Establish goals As with any business or marketing plan, it’s important to start by establishing your goals.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52