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10 Strategies to Mastering Social Media for Ecommerce

Digital Marketer

But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. Whether you’re new to social media or looking to enhance your existing social media strategy for ecommerce, this blog is here to help. What is Ecommerce Social Media Marketing? Let’s get started!

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The state of social media investment: Five key takeaways for European businesses

Sprout Social

Nonetheless, when shops and stores around the globe closed their doors, online shopping and ecommerce exploded. But how are customers finding your business online? Not only that, but it’s a growth that’s set to continue over the next three years, especially with Gen Z and Millennials.

Gen Z 102
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The future of loyalty: Metaverse, AI and post-pandemic challenges by Comarch

Martech

Considering how much digital marketing relies on information obtained from cookie tracking to identify customers and hit them with personalized offers, this new-found reality may pose a severe threat to advertisers. Again, the answer lies in customer loyalty. Will loyalty enter the metaverse? How to deal with it?

Gen Z 105
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The marketer’s guide to customer journey orchestration

Use Insider

To keep up with changes in customer behaviors and maximize ongoing sales, brands should move from traditional customer journey marketing to the customer loyalty loop. These milestones determine your customer lifecycle stage segments. The number is even higher among younger consumers.

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Four ways that luxury brands are building customer loyalty through digital channels

Econsultancy

While these digital tools can help to naturally foster customer loyalty, luxury retailer Farfetch uses the opposite tactic, by only offering its clienteling and personal styling service, via its partner Wishi, to Platinum and Gold members of its Access loyalty program (as well as its Private Client tier).

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The future of loyalty: Metaverse, AI and post-pandemic challenges by Comarch

Search Engine Land

Considering how much digital marketing relies on information obtained from cookie tracking to identify customers and hit them with personalized offers, this new-found reality may pose a severe threat to advertisers. Again, the answer lies in customer loyalty. Will loyalty enter the metaverse? How to deal with it?

Gen Z 69
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5 killer CX strategies to acquire (and retain!) more beauty and cosmetics shoppers

Use Insider

Strategy 1: Increase product discovery Gen-Z are used to TikTok, Reels, and Instagram Stories—and InStory is Insider’s answer to all three. Not only is acquiring new customers 5X more expensive than retaining old ones, but studies have shown that increasing customer loyalty by just 5% can lead to an increase in profits of over 25%.