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What is Digital Transformation and why companies need it immediately

Rock Content

The path chosen for almost all of them is a concept called Digital Transformation. With that in mind, let’s talk about Digital Transformation and how you can implement it with the following topics: What is Digital Transformation? Why companies need Digital Transformation? Examples of Digital Transformation.

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In This Dame and Age - Marketing Trends Event Recap 

Set Up

At the latest “In This Dame and Age” event, the Setup team pulled out a list of hot trends that marketing leaders were prioritizing over the last year. For the customer, that’s value creation. For the company, it builds customer loyalty and informs stronger lifetime value.”

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Top Innovative Online Business Ideas for 2024

Vertical Response

Market research is key in understanding your target demographics, revealing market trends, and scrutinizing the competitiveness of a niche. This research should assess customer interest and ensure the target audience has the financial means to purchase your solution.

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How Does A Corporate Identity Work And A Guide To Making One?

OnPassive Marketing

The goals may differ from one organization to another but typically include: Improving brand awareness Brand differentiation Establishment of a company culture Establishing a trusting relationship with customers Loyalty and engagement of customers Higher brand recognition reduces advertising costs. Analyze and transform.

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Brand experience: Why it matters and how to build one that works

Sprout Social

Enhances customer experience A unique brand experience captures customers’ attention, provides excellent customer care and encourages authentic engagement, leading to an elevated customer experience. They discovered user-generated content was the key to achieving their goal and fueling audience engagement.

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Litmus in TechCrunch: Personalizing Emails with Shopper Generated Content

Litmus

Early 2020 saw commerce transform as people transitioned to online shopping by necessity. But the trend was already starting. Email personalization makes the journey easier for your customers, and your business by increasing productivity—and sales—with every message in the inbox. This piece originally appeared in TechCrunch.

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Innovative Content Marketing Strategies for 2024

Rock Content

In this blog post, we’ll take a look at which content marketing trends are poised to dominate in 2024, examine the crucial role of innovation, and learn practical advice on how to craft content that resonates with your target audience. Ready to harness the power of innovation in your content marketing strategy?