Martech

MAY 2, 2025

No single metric can be a surrogate for customer readiness or marketing’s value and emphasizing MQLs encourages inappropriate reliance on short-term performance marketing. Performance marketing is like coffee. ” Dig deeper: Why causal AI is the answer for smarter marketing 4.

Non-Profit 83

Non-Profit Customer Journey Energy Customer loyalty 83

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Create Content that Addresses Your Customer Journey.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Create Content that Addresses Your Customer Journey.

Marketing Strategy 10

Marketing Strategy Marketing Marketers Whitepaper 10

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Create Content that Addresses Your Customer Journey.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40