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The New Focus on Retention Marketing

Marketing Insider Group

But research shows that focusing your efforts on the customers you already have is a better long-term strategy that can generate a higher ROI. It can cost 5x more to attract a new customer than it does to retain an existing one, and increasing your customer retention rate by just 5% can result in a profit increase of over 25%.

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How to use digital experience analytics to make customers loyal

Welcome Software

Data-driven organizations are 23 times more likely to acquire customers, six times more likely to retain customers and 19 times more likely to be profitable, so digital experience isn't just a tech buzzword. How do digital experience analytics improve customer loyalty? It's the currency of the future. image source.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

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The Biggest Marketing Challenges for Small Businesses

Duct Tape Marketing

One of the most overlooked sources of leads for any business is the pool of non-competing businesses that serve the same target market. Identifying a group of “best of” providers in your market and finding ways to gain access to their customer base is one of the quickest ways to flood your business with new leads.

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Customer success in cost structure: how does it fit?

Rock Content

Customer success, in its core, is a strategy or business methodology focused on ensuring that your clients get what they expect from their interaction with your brand. It can be buying a product, using a service or even a non-commercial relationship such as consuming content or getting in contact to solve a doubt or an issue.

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Omnichannel Marketing: 7 Examples to Improve Customer Experience

CXL

This leads to greater brand awareness , revenues, and customer loyalty. Omnichannel marketing vs. multichannel marketing: What’s the difference? Both omnichannel marketing and multichannel marketing use more than one platform to engage audiences. Get into the mind of your customer.

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan.