YOU Are the Message: 4 Ways Branding Impacts Your Bottom Line
Duct Tape Marketing
SEPTEMBER 22, 2016
Couple that with the fact that many modern businesses don’t have brick and mortar locations, and somewhere in the neighborhood of 50% to 90% of a company’s value is now attributed to non-tangible assets and you have a very strong case for building brand awareness. Branding increases customer loyalty. Win, win, win.
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