Litmus

MARCH 31, 2022

Personalized marketing is often referred to as one-to-one marketing (or 1:1 marketing). It uses some type of known personal information to tailor a message to customers or potential customers. By contrast, more traditional marketing that is not personalized delivers the same message to a broad audience.

Personalized Marketing 84

Personalized Marketing Marketing Marketers Traditional Marketing 84

Duct Tape Marketing

OCTOBER 8, 2023

Remember though: while potential clients may balk at higher rates initially, they’re typically willing to pay premium prices for proven expertise within specific industries. In conclusion, stepping into the shoes of a fractional CMO isn’t just about mastering traditional marketing roles.

CMO 73

CMO Price Transform Marketing Strategy 73

Orbit Media Studios

JUNE 3, 2022

Social media is a powerful tool for businesses and brands looking to grow their reach and connect with customers. Whether you’re looking to promote new products, build customer loyalty, or simply increase brand awareness, you can use many strategies and tactics to help maximize your social media presence. Before we start….

Social Media Marketing 110

Social Media Marketing User-Generated Promotion Customer loyalty 110

Use Insider

FEBRUARY 17, 2023

Here’s how this works: When a new visitor lands on your eCommerce store, Insider creates a profile for them in your Unified Customer Database. The price range they’re looking at. You can run a quick survey to understand why they didn’t convert — maybe they bought these items from another site or they thought the price was too high.

eCommerce 52

eCommerce Price B2C Customer Journey 52

Vertical Response

APRIL 12, 2024

Integrating Traditional and Modern Approaches Despite digital marketing often being the center of attention, traditional marketing techniques continue to be relevant. Customer-centric marketing approaches, engendered by a strong brand strategy, can lead to increased customer loyalty and brand advocacy.

Marketing Strategy 53

Marketing Strategy Branding Market Segmentation Marketing Mix 53

Marketing Insider Group

FEBRUARY 8, 2021

Content that informs potential customers about what the service can do for them can help. Blog posts, videos, and other types of content that enable existing customers to get the most out of their SaaS investment, too, are valuable ways to ensure customer loyalty and referrals. Content Marketing Builds Brand Awareness.

Content Marketing 132

Content Marketing Whitepaper Marketing Marketers 132

Marketing Insider Group

FEBRUARY 5, 2024

(Khoros) Lead Generation & Nurturing Stats 65% of businesses say generating traffic and leads is their biggest marketing challenge. HubSpot) 93% of B2B companies say content marketing generates more leads than traditional marketing strategies. Ascend2) 59% of marketers foresee an increase in automation budgets.

Digital Marketing 86

Digital Marketing Marketing Strategy Shoppers User-Generated 86