Litmus

MARCH 31, 2022

Personalized marketing is often referred to as one-to-one marketing (or 1:1 marketing). It uses some type of known personal information to tailor a message to customers or potential customers. By contrast, more traditional marketing that is not personalized delivers the same message to a broad audience.

Personalized Marketing 86

Personalized Marketing Marketing Marketers Traditional Marketing 86

Vertical Response

APRIL 12, 2024

Driving Traffic with Search Engine Marketing Search engine optimization (SEO) has become a game-changer in the realm of digital marketing, altering the way business content achieves visibility. Customer-centric marketing approaches, engendered by a strong brand strategy, can lead to increased customer loyalty and brand advocacy.

Marketing Strategy 52

Marketing Strategy Branding Market Segmentation Marketing Mix 52

Orbit Media Studios

JUNE 3, 2022

Social media is a powerful tool for businesses and brands looking to grow their reach and connect with customers. Whether you’re looking to promote new products, build customer loyalty, or simply increase brand awareness, you can use many strategies and tactics to help maximize your social media presence. Before we start….

Social Media Marketing 113

Social Media Marketing User-Generated Promotion Customer loyalty 113

Neil Patel

MARCH 8, 2023

In the most basic terms, customer lifetime value measures how much a customer will spend over their entire “lifetime” with your company. Customer lifetime value goes beyond traditional marketing practices by providing insight into a customer’s long-term value to your business. Here’s an example.

Customer 76

Customer Shipping Price Customer Acquisition 76

Use Insider

FEBRUARY 17, 2023

The price range they’re looking at. As you can see, Insider has collected tons of valuable data about the pages this user visited, their actions, and the product they visited last. To do this, their team (with the help of our Account Management experts) integrated a coupon code overlay for both web and mobile users.

eCommerce 52

eCommerce Price B2C Customer Journey 52

Unbounce

OCTOBER 24, 2023

When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. More blog posts by Karine Bengualid What is SaaS marketing and how is it different from traditional marketing? Not familiar with some of these terms?

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. More blog posts by Karine Bengualid What is SaaS marketing and how is it different from traditional marketing? Not familiar with some of these terms?

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52