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To increase productivity (and show your colleagues respect), make sure your sales team is familiar with the different roles and responsibilities of the marketing team. Do the same for your marketing team. Unifying under a shared vision of what “success” really means assures that each team achieves it.
You can learn about the pre-planning process , how to create an actionable plan, setting your team & project up for success , managing your team throughout the build process , and finally how to manage the go-live process in our previous posts. Customer support. New customermarketing.
Building bridges between customersuccess and marketing. Customersuccess teams are not marketers, but they can empower a smarter customermarketing strategy. They might even be able to pinpoint the best person within the customer organization to support an expansion campaign.
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