Customer Marketing Inbound Marketing New Markets Whitepaper 
Marketing Insider Group
SEPTEMBER 15, 2010
While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. They are: Customers: something that is missing from many social media plans is the focus on customers. And once you have a customer, you need to keep them.
Rock Content
AUGUST 25, 2020
Combining all of these approaches, we arrive at four basic types of customization. Market segmentation. This is the most common type of customization. It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends. Buyer personas.
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