Martech

JANUARY 3, 2022

Here’s the full list: Marketing Operations Tasks Percentage of work Design, run, and optimize/test marketing campaigns 84.5% Train and support marketing staff on using marketing technology products 77.5% Operate marketing technology products as an administrator 76.1% Snapshot: Marketing automation.

Transform 114

Transform Marketing Automation Platform CMO Marketing 114

Base.ai

OCTOBER 29, 2020

If you’re with a company that’s just starting to explore advocacy, you’ll likely be able to find a few early advocates that love your product or service so much they’ll jump at the chance to do a webinar or write a review. Make it delightful & fun: The best advocate marketers are good listeners.

Marketing Automation Platform 52

Marketing Automation Platform CRM Customer Journey Customer Marketing 52

Martech

MAY 13, 2022

Retailers, grocery chains, restaurants, and travel/hospitality businesses are all using mobile technologies to transform the way they market to and interact with customers. Mobile push notifications built into loyalty apps alert customers about offers, content, and product updates.

Transform 110

Transform Gen Z Shoppers Retail 110

Adobe Experience Cloud Blog

AUGUST 24, 2016

If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit. To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers.

Thought Leadership 91

Thought Leadership Marketing Automation Platform CRM eBook 91

Adobe Experience Cloud Blog

AUGUST 2, 2016

Repeat customers spend more. Passionate customers are the best kind of marketing. Here are three ways to seize the digital business advantage by leveraging a complete marketing automation platform to do customer base marketing: . Nurture Existing Customers.

eBook 91

eBook Customer Thought Leadership Transform 91

Adobe Experience Cloud Blog

DECEMBER 27, 2016

For example, this digital ad from Bath and Beyond, a home goods retailer, spreads holiday ‘cheer’ across the web, raising awareness about both their brand and products with a consistent theme and message. Leverage the holidays for customer marketing by speaking to their needs around the season. Engagement.

Customer Journey 110

Customer Journey Customer Thought Leadership Retail 110

Use Insider

APRIL 17, 2023

For most brands in the market, personalization means the ability to recommend the right product to the right user. Brands typically rely on using historical and behavioral data to personalize the customer experience on-site with data-driven recommendations. But this doesn’t always make sense.

Customer loyalty 52

Customer loyalty Customer Acquisition Customer Journey Manufacturing 52