Remove Customer Marketing Remove New Markets Remove Product Remove Thought Leadership
article thumbnail

6 Ways to Include Customers in Your Content

Adobe Experience Cloud Blog

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership.

Customer 109
article thumbnail

B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase. That means when it comes to new marketing tactics, there is no time to wait until something is proven before trying it. Third is an old lesson but an eternal one: meet the needs of customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Your Guide to Marketing Transformation in 2020

Marketing Insider Group

Such a transformation must shift your strategy into an agile, data-driven model that anticipates and adapts to market changes. The technology that underlies your data is still only a tool to achieve the goal of all great marketing – showcasing the benefits your products and services will bring to your customers.

article thumbnail

In the Relationship Era, No One Should Be Marketing to Strangers

Adobe Experience Cloud Blog

Marketing in the Relationship Era. To put it simply, the Relationship Era describes businesses’ gradual shift to long-lasting relationships with prospects and customers. Even telemarketers practice a basic form of personalized marketing. Why bother taking personalized marketing to the next level?

article thumbnail

28 Tweetable Moments from Sirius Decisions Summit #SDS12

Marketing Insider Group

omnifunk and @ chertudi | on education problem of product-oriented content #sds12 May 22, 2012 4:38 pm via TweetChat Reply Retweet Favorite @BrennerMichael Michael Brenner. RT @ LaurenOnDemand : DONT TALK ABOUT THE PRODUCT – if you want to ensure value of content for your audience @ omnifunk #sds12. BrennerMichael. SEO #sds12.