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Hiring a Customer Marketing Manager? Look for These Backgrounds

Base.ai

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

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Building a Business Around Your Website: Post-Launch Learning for Growth

Adobe Experience Cloud Blog

You can learn about the pre-planning process , how to create an actionable plan, setting your team & project up for success , managing your team throughout the build process , and finally how to manage the go-live process in our previous posts. Customer support. New customer marketing.

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Get your front row seat for the race to be the B2B revenue platform of record

Martech

There’s a positioning battle going on across B2B sales, customer, data, and marketing technology providers. Aiming to organize these diverse B2B solutions into a mega-category — we’ll call it “revenue technology” — the race is on to develop more modern, effective systems to generate customers and manage revenue.

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What is customer experience and why does it matter?

Martech

Having multiple channels that integrate within a single system allows customers to pick up right where they left off, providing a consistent communication journey and delivering a good experience across channels. Personalize the user experience. Talk to customer-facing staff. Source: Blueshift. Create a FAQ page.

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