Litmus

MARCH 31, 2022

Personalization gives marketers an opportunity to position a brand or company differently from competitors (even when the product or service is a commodity). Businesses that personalize their marketing see more customer recommendations, referrals, and more repeat purchases—and it pays off.

Personalized Marketing 86

Personalized Marketing Marketing Marketers Traditional Marketing 86

Use Insider

FEBRUARY 19, 2024

AI marketing automation uses smart algorithms and machine learning to create marketing tasks quickly and more effectively. These AI-based programs help brands automatically orchestrate journeys, discover segments, create content, predict customer action, recommend products, and more—without spending hours and resources.

User-Generated 52

User-Generated Customer Journey Marketing Marketers 52

Use Insider

JANUARY 19, 2024

What is predictive marketing? Predictive marketing is the practice of analyzing customer data to predict future behaviors and preferences. It relies on AI and machine learning and enables businesses to create targeted, relevant, and personalized marketing strategies.

Customer Journey 52

Customer Journey Customer Acquisition Marketing Marketers 52

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. As marketers, this is an essential advantage.

Marketing 129

Marketing Marketers Market Trends Manufacturing 129

Set Up

SEPTEMBER 19, 2023

TLDR: The packaging industry was leaning on traditional marketing methods for a long period of time. There is still an emphasis on people, but the marketing is led by customer-centric digital marketing strategies that are informed by robust data collection and seen in media directly made for the consumer (like how-to videos).

Transform 59

Transform B2C Direct Mail Food 59

Customers.ai

JANUARY 26, 2024

Try it Free, No Credit Card Required Get The X-Ray Pixel Lead Generation Tools The following B2B marketing tools have everything required to convert more prospects into customers. B2B Marketing Tool: Overloop Overloop is a cloud-based Customer Relationship Management (CRM) solution designed for small to medium-sized businesses.

CRM 111

CRM User-Generated Analytics Marketing 111

Welcome Software

OCTOBER 17, 2022

You’re able to reach a wider audience with digital marketing, which means building brand recognition, acquiring more customers and increasing revenue Omnichannel marketing uses various channels and digital platforms to present your brand, product or message. You can, however, filter your audience to your niche market.

Digital Marketing 40

Digital Marketing Shoppers Marketing Marketers 40