Customer Marketing Automation Platform Thought Leadership 
Martech
FEBRUARY 26, 2025
B2B marketing in 2025 is not for the faint of heart. But it’s not just marketers feeling the pressure your customers are, too. Dig deeper: Humanizing B2B: The key to better customer experience 2. Are you addressing your customers’ pain points with understanding or just listing your features?
The Marketing Operations Leader
JANUARY 2, 2025
Cross-Functional Collaboration: Work closely with content, sales, and customer success teams. Understand how marketing operations fit into the broader go-to-market (GTM) strategy. Director+ (13 to 16+ Years): Driving Strategy and Culture Goal: Drive innovation and customer-centric initiatives.
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Martech
JULY 1, 2025
Campaign planning in a vacuum Marketing teams often plan and execute campaigns in isolation, without much input from teams like sales, product or customer success. This results in campaigns that fail to align with sales goals, product launches or customer needs. It’s also a chance to gather early market feedback.
Hubspot Marketing
JUNE 30, 2025
Or, if you’re hiring a marketing analyst, you may list “data analysis” as a skill needed to be successful in the role. See an example: Now, let’s discuss the ways a job description will need to be customized for a particular role. Strong organizational, communication, and customer service skills. Research and analytical skills.
Lynton Web
MAY 8, 2025
LinkedIn : Professional networking, corporate partnership development, and thought leadership content. Expert guides on fitness, youth development, recreational activities, and wellness topics establish thought leadership while providing practical value that builds trust and credibility with your audience.
Martech
FEBRUARY 10, 2025
Many of these platforms include content libraries for marketing materials like flysheets or thought leadership pieces, but marketings involvement often stops there. While sales teams primarily use these tools, heres how integrating marketing into their execution unlocks even greater impact.
Buffer Marketing
OCTOBER 28, 2024
😉 I've been a Buffer customer and fan for nine years, long before I started contributing to the blog. Here's my current setup: I log all my half-baked ideas here and move them along in my custom Kanban board as they progress. And since this is the Buffer blog, you’ll forgive us for being a little biased, right?
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