Customer New Technology Performance Marketing User-Generated 
Lusha
NOVEMBER 18, 2024
RevOps is a complete approach that brings together people, processes, and data across the entire customer lifecycle. As businesses saw the need for better alignment across departments, RevOps grew to include marketing and customer success operations. This leads to better results, which generates more data, and so on.
DirectMail2.0
MARCH 26, 2025
Jonathan Margulies, Managing Partner at Winterberry Group and lead author of the report, presents his findings, offering a data-backed perspective on how direct mail and digital marketing are converging to shape the future of customer engagement.
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Martech
JANUARY 13, 2022
The concept of digital transformation has been around for years, but it’s taken a whole new form in the wake of recent societal shifts. New technologies and the 2020 pandemic have led to a “greater focus on the need to drive optimal digital experiences for our customers,” says Dunham. SEO platforms: A snapshot.
Martech
DECEMBER 27, 2022
Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. That’s because the customer will change. AI will also increasingly be used for content marketing.
Sprout Social
FEBRUARY 7, 2024
These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. For example, you could quickly gather information about new competitor products like features, pricing and initial customer reactions. Could your customer service be better?
Spiralytics
MARCH 7, 2023
This information can help you target your marketing and sales efforts more accurately. The younger generations will always lead the charge when embracing new things, which holds for ecommerce. If you want to target female customers, research which avenues of promotion are more likely to reach the targeted audience.
Unbounce
AUGUST 16, 2023
” But this generative AI boom didn’t happen overnight. In this episode, co-hosts Pete Housley and Unbounce Vice President of Growth Marketing Alex Nazarevich welcome special guest Harold Price Professor of Entrepreneurship and Technology at NYU’s Stern School of Business, Arun Sundararajan. 00:04:46] Alex: Mm-hmm. [00:04:47]
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