article thumbnail

IRL takeovers: Influencers are reshaping live brand activations and events

Sprout Social

Influencers are also participating in tentpole industry events, contributing to the conversation and sharing their expertise. Its your chance to show who they are and what you stand for in a real, tangible way, which can help build a deeper connection with customers. Also consider the features available within your social networks.

article thumbnail

What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Hubspot Marketing

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. It gives users/customers a customized experience on the website. It makes the buying process easier for new customers. Why is this great digital content?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mallory Russell on Earning AI Mentions and Winning Discovery Beyond SEO

Animalz blog

Mallory Russell [00:03:10]: It was kind of a smattering of different kinds of content focused on acquisition, but also a lot of, kind of upsell to existing customers. Mallory Russell [00:09:04]: Tried to start by thinking about the customers overall that we are trying to go after. It’s kind of like a puzzle.

SEO
article thumbnail

How to Use LinkedIn Hashtags for Maximum Impact in 2025

SocialPilot

LinkedIn Business Pages 2025 Update: Hashtags are Gone, Specialisms are In Until early 2025, LinkedIn allowed Company Pages to follow up to three hashtags — a feature used to customize feeds and associate your brand with specific topics. Go Beyond Analytics: We let you build custom reports for clients or internal reviews.

article thumbnail

CTV’s ticket to March Madness advertising

Martech

Why we care : Traditional TV publishers still charge the most for tentpole live events like the Super Bowl and the Oscars, doing so through linear programming methods. Why we care : Traditional TV publishers still charge the most for tentpole live events like the Super Bowl and the Oscars, doing so through linear programming methods.

article thumbnail

IAB NewFronts rings in the age of digital video dominance

Martech

The RMN expands T-Mobile Advertising Solutions’ ability to reach customers out in the world. Getting this balance right, navigating privacy and personalization, will help transform how your brand connects with your customers,” said Sean Downey, Google’s President, Americas and global partners. Additionally, Fubo announced pause ads.

article thumbnail

‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

Make sure your social team is equipped to handle the increased volume of messages by following social customer care best practices. Enterprise businesses especially can benefit from a robust social listening strategy to tap directly into what customers and competitors are saying, and glean advanced insights to craft a more targeted approach.