Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Sunday, Oct 16, 10:50 AM – 11:34 AM.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Global Marketing 134

Duct Tape Marketing

JUNE 1, 2017

And take it up a notch by further personalizing your ongoing communications — using marketing automation to gather data about each of your users. According to the Direct Marketing Association , automated email campaigns generate 21 percent of email marketing revenue while triggered campaigns generate 75 percent of email revenue.

Email Marketing 69

Email Marketing Customer Whitepaper Marketing Automation Platform 69

DirectMail2.0

MAY 28, 2025

Transcript: 0:00 let’s go ahead and get started my name is Morgan DiGiorgio I am the chief revenue officer for Direct Mail 2.0 and who’s mailing what our sole purpose is to make direct mail the most effective form of 0:46 marketing by integrating it with cutting edge technology so on the direct mail 2.0

Direct Mail 52

Direct Mail Education Retail Advertisers 52

DirectMail2.0

FEBRUARY 26, 2024

But we also want to be able to show attribution to direct mail to keep it as a contender in the rank. There’s a lot of budget that’s being lost to digital marketing. We have a 14-technology marketing automation platform that would do that, would you be interested in learning more? No more spray and pray.

Direct Mail 52

Direct Mail Education Whitepaper Management 52

Spiralytics

MARCH 19, 2025

The Data Privacy Act grants data subjects the right to be informed about: The extent and purpose of data processing, particularly for profiling, direct marketing, and data sharing. Leverage technology for enhanced compliance Marketing automation platforms, CRM systems, and AI-driven analytics tools can streamline compliance efforts.

Law 52

Law Marketers Marketing User-Generated 52

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

To break through the noise and reach your target audience, you need to send them personalized messages at scale, which requires a sophisticated marketing automation platform that can listen to your prospects and customers’ behaviors and actions to inform and trigger relevant communications. Why is this so effective?

Direct Mail 91

Direct Mail Thought Leadership Marketing Automation Platform Entertainment 91