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6 Questions for Inspirational Women in Marketing Series | Part 13

Set Up

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. Teri Otte | Vice President of Global Marketing at Neogen Corporation 1.

Transform 105
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Ramarketing’s founder on driving customer engagement within pharma and healthcare

Econsultancy

Ramarketing is a PR and marketing consultancy for pharma and biotech companies. I recently sat down with Raman Sehgal, the company’s founder and global president, to discuss the industry, the impact of the pandemic, and the key to effective engagement in the healthcare sector.

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11 Artificial Intelligence Examples from Real Brands in 2023

Hubspot Marketing

Data Analysis and Reporting AI tools automate complex data analysis and transform insights into easy-to-understand reports and compelling visualizations. Here's something to think about About 45% of marketers in our survey use generative AI for this exact purpose. They could then reshift to other marketing tasks.

Branding 102
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Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder

Duct Tape Marketing

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. Earned media, yes, traditional pr, but also digital. So Shama, welcome to the show. Shama (00:39): Thanks, John.

SEO 62
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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. ” Marketing budgets now equate to just 6.4% Digital advertising now receives 40.7% of UK marketing budgets, up 18.5