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How Does Product Marketing Management Work?

OnPassive Marketing

Product marketing management is one of the most exciting and challenging industries today, but it’s also one of the least understood. This blog article breaks down how product marketing managers can help users find and purchase products they need while keeping the company’s overall business goals in mind.

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The Role of Artificial Intelligence in Marketing

Rock Content

Working with Digital Marketing is a never-ending effort to better understand an audience and get closer to it. In this search, marketers are always finding new technologies and insights on how to use them so they can keep up with ever-changing expectations. How AI went from sci-fi to Marketing. Machine Learning.

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How To Create an Effective Go-To-Market Strategy

Exposure Ninja

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. It’s a strategic approach that covers all aspects of bringing a product or service from development to market launch and beyond.

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Crafting an Effective Go-to-Market Strategy for Sustainable Growth

Rock Content

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Within this plan, you’ll identify your target audience and coordinate messaging to reach them effectively.

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5 steps to make the most of your reporting and analytics

Martech

Every Monday morning, two marketing groups in two different companies get a standard report. One marketing team reads the report and then usually convince themselves that the data is wrong because their campaigns are working. Then, something happens (merger, stock market decline, pandemic, war – fill in the blank).

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Effective Marketing Strategies: Elevate Your Brand & Maximize ROI

Vertical Response

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth. Exploring the Essence of Marketing Marketing isn’t merely about promoting products or services.

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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

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