Martech

JANUARY 28, 2022

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting. Source: Tristan Silhol.

Transform 119

Transform Fashion Health Marketing 119

Marketing Insider Group

MARCH 24, 2011

Avoid The Ego Trap In Digital Marketing. In the old day s of traditional marketing, you conducted some research, consulted with your colleagues and agency partners and in the end, decisions were often made on gut feeling. The promise of Digital Marketing was going to change all that. How hard could it be?

Digital Marketing 80

Digital Marketing Traditional Marketing Marketing Marketers 80

Marketing Insider Group

MARCH 24, 2011

Avoid The Ego Trap In Digital Marketing. In the old day s of traditional marketing, you conducted some research, consulted with your colleagues and agency partners and in the end, decisions were often made on gut feeling. The promise of Digital Marketing was going to change all that. How hard could it be?

Digital Marketing 78

Digital Marketing Traditional Marketing Marketing Marketers 78

Adams & Knight Marketing

JUNE 18, 2018

Adams & Knight, an integrated digital marketing agency in Avon, Connecticut, won 43 awards across all categories at the 63 rd Annual Advertising Club of Connecticut Awards Show, including two best of industry awards. Maislen is a 37-year industry veteran with extensive copywriting experience for a variety of clients and mediums.

Advertising 130

Advertising Advertisers Copywriting Health 130

Martech

JUNE 27, 2022

Now that consumers expect speed and hyper-personalization in all things, marketers have to find innovative ways to meet demands and maximize their budgets. To do this, marketers are turning to artificial intelligence and machine learning. In fact, there is a new term just for this – “AI Marketing.” What it is.

Marketing 130

Marketing Marketers Management Entertainment 130

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. It’s a strategic approach that covers all aspects of bringing a product or service from development to market launch and beyond.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Rock Content

DECEMBER 11, 2020

Working with Digital Marketing is a never-ending effort to better understand an audience and get closer to it. In this search, marketers are always finding new technologies and insights on how to use them so they can keep up with ever-changing expectations. How AI went from sci-fi to Marketing. Machine Learning.

Transform 83

Transform Marketing Marketers Communications 83

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. The Importance of Having a Go-to-Market (GTM) Strategy Why is a GTM strategy important?

Marketing Strategy 52

Marketing Strategy Key Performance Indicator Customer loyalty Marketing 52

Search Engine Land

OCTOBER 12, 2023

To stand out in SEO and digital marketing, the key is to niche down and pinpoint your unique selling proposition (USP). Niching down refers to the strategic process of focusing on a narrower or more specific market or industry segment. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

SEO 119

SEO Transform Market Segmentation Price 119

Set Up

FEBRUARY 6, 2024

At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

Transform 64

Transform Fashion User-Generated Manufacturing 64

OnPassive Marketing

SEPTEMBER 17, 2022

Product marketing management is one of the most exciting and challenging industries today, but it’s also one of the least understood. This blog article breaks down how product marketing managers can help users find and purchase products they need while keeping the company’s overall business goals in mind.

Product Marketing 64

Product Marketing Management Product Marketing 64

Rock Content

NOVEMBER 9, 2020

Promoting brands or new products is part of the possibilities that Digital Marketing offers. For this, it is essential to consider Event Marketing as an option. In general, Event Marketing is an important tool to achieve objectives, such as engagement and conversions. What are the main types of Event Marketing?

Event Marketing 115

Event Marketing B2C Promotion Marketing 115

Rock Content

JULY 14, 2020

As much as it is already a well-established Digital Marketing strategy, there are still many people wondering what influencer marketing is. A survey developed by the agency Mediakix in 2019 shows that 17% of the interviewed companies invest more than half of their marketing budget in influencer marketing.

Influencer Marketing 72

Influencer Marketing Promotion Marketing Marketers 72

Martech

AUGUST 10, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you being creepy? Over the last few days, I’ve had one of those personalized marketing experiences which, if it doesn’t cross the line, gets pretty close.

Whitepaper 110

Whitepaper Transform CMO Market Segmentation 110

Sachs Marketing Group

JANUARY 5, 2024

Pay-per-click (PPC) advertising is a digital marketing strategy where advertisers pay a fee each time their ad is clicked. The Benefits of PPC Advertising PPC advertising is a powerhouse in the digital marketing world. This level of exposure is invaluable for businesses looking to expand their market or explore new ones.

Advertising 65

Advertising Advertisers Customer Acquisition User-Generated 65

Rock Content

DECEMBER 13, 2023

Demystifying B2B Advertising and Understanding the Landscape The golden rule of marketing, “Know your audience,” is fundamental in the B2B landscape. It is a broad market, and understanding what drives your target customer is how you break it down. B2B companies often work with segmented targets.

Advertising 52

Advertising Advertisers B2C Target Market 52

Adobe Experience Cloud Blog

MARCH 27, 2013

Our advertising sales teams at Google meet with B2B advertisers on a daily basis to discuss how we can help our clients grow and best leverage the power of digital marketing. We cover topics such as Lead Quality, Client Content and Market Segmentation. Market Segmentation. Lead Quality.

Market Segmentation 134

Market Segmentation Advertising Advertisers User-Generated 134

Martech

DECEMBER 13, 2021

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. Marketers continue to rely on larger technology stacks to collect, analyze and execute customer-centric marketing strategies.

Price 107

Price Market Segmentation User-Generated Management 107

Martech

AUGUST 21, 2023

Simon Data’s Simon Predict capability provides predictive analytics for specific marketing outcomes. Even mParticle and Twilio Segment have introduced capabilities within the last 6-12 months after years of promoting data quality. However, those data scientists are not focused on marketing activations.

Manufacturing 98

Manufacturing Price Market Segmentation Customer 98

Search Engine Land

AUGUST 25, 2023

So, let me explain quietly, rationally, and unemotionally why marketers should think twice before continuing to use outdated demographic cliches and obsolete content descriptions. This should be required reading for every marketer and executive at all brands and agencies in America. What can I add? What is user-generated content?

Gen Z 95

Gen Z User-Generated Millennials Transform 95

Sprout Social

APRIL 19, 2022

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations and cobranding are a win-win–plus, these campaigns can cost 25x less than other forms of digital marketing. had common market segments they tackled together.

Branding 87

Branding Shipping Affiliate Marketing Fashion 87

Martech

APRIL 15, 2022

Every Monday morning, two marketing groups in two different companies get a standard report. One marketing team reads the report and then usually convince themselves that the data is wrong because their campaigns are working. Then, something happens (merger, stock market decline, pandemic, war – fill in the blank).

Analytics 111

Analytics Transform User-Generated CRM 111

Rock Content

SEPTEMBER 11, 2020

User Experience, or UX, has been one of the most mentioned terms in the world of Marketing and the corporate sphere as a whole. But, as we know, the practice involves some adjustments and customizations, especially when considering the different market niches. We have a very scholarly concept here, right?

Market Segmentation 122

Market Segmentation Promotion Digital Marketing Product 122

Rock Content

SEPTEMBER 9, 2020

What is the purpose of your marketing strategy? Generate leads, win customers, or educate the market? In Digital Marketing , every time someone takes an important action for your brand’s purpose, it accomplishes what we call conversion. Because the conversion rate varies from one market segment to another.

User-Generated 80

User-Generated Communications Price Digital Marketing 80

Neil Patel

OCTOBER 4, 2020

In our modern digitally enhanced world, data and information underpin all of our activities. For many business owners and marketers, analyzing and deploying data can be an intimidating prospect. Other agencies specialize in certain areas of analytics such as marketing vs operations. Thought Leadership.

Analytics 136

Analytics Thought Leadership Communications User-Generated 136

Digital Marketer

MAY 18, 2022

We’ll cover where it’s safe to cut corners, where it isn’t, and how to market your new business without a massive budget. Step 3: Identify Your Target Market. That’s because they’ll involve marketing your business to potential new customers to keep your bottom line healthy. Image Source.

Target Market 81

Target Market Shipping eCommerce Customer 81

Rock Content

JUNE 27, 2023

Over the last decade, Rock Content has been an industry leader for content marketing and SEO for businesses. Not only do we do extensive research and share new insights on these issues on a regular basis, but such tactics are also at the heart of our very own marketing efforts. Traffic source: Where the users are coming from.

SEO 97

SEO User-Generated Transform Education 97

Rock Content

MAY 26, 2020

There is no doubt that live Q&A sessions are one of the content formats that most generate engagement amongst Digital Marketing strategies. It is a great opportunity to explore a specific topic, answering questions about a company or its market segment. Engagement is one of the main assets of Digital Marketing.

User-Generated 72

User-Generated Education Manufacturing Promotion 72

Digital Marketer

SEPTEMBER 8, 2022

Getting positioning right means it’s easier to understand your market and get those ads and drip campaigns right. Awareness: Your business and the hungry market. They say: I’ll target a hungry market that wants exactly what I’m selling because everyone is always shopping online! Become A Certified E-Commerce Marketing Master.

eCommerce 80

eCommerce Shoppers Shipping Food 80

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. They seek out the information they need, and there is great marketing opportunity here.

Millennials 49

Millennials Entertainment User-Generated Marketing 49

Rock Content

MAY 5, 2020

Digital Marketing is a successful way to achieve meaningful results in business. But to get there, we need to understand what this strategy is about, how it works, and the types of Digital Marketing that can be used. Content Marketing. And Content Marketing is all about that. SMM (Social Media Marketing).

Digital Marketing 101

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 101

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth. Exploring the Essence of Marketing Marketing isn’t merely about promoting products or services.

Marketing Strategy 52

Marketing Strategy Branding Market Segmentation Marketing Mix 52

CXL

MAY 27, 2022

This behavior has marketers pledging to up their demand generation budgets. Demand generation combines marketing tactics, strategies and programs to create awareness and drive interest in your products or services. But isn’t that the role of any marketer? Demand generation owes a lot to inbound marketing.

Management 79

Management User-Generated CRM Inbound Marketing 79

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

Promotion 113

Promotion Finance Analytics User-Generated 113

Duct Tape Marketing

MAY 29, 2015

How to Use Your Content Platforms to Gain Valuable Customer Insights written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Affinity Categories relates to the other lifestyle interests they have, while In-Market Segments shows you their product and purchase based interests. Blog Topics.

Customer 77

Customer Analytics Entertainment CRM 77

Content Marketing Institute

OCTOBER 31, 2018

Marketers make markets. Apple successfully created a market where none existed. But creating markets isn’t just related to introducing new, revolutionary products. Great marketers can differentiate in a crowded marketplace to create a competitive advantage and niche for their brand. Great marketing makes markets.

Whitepaper 92

Whitepaper Education Content Marketing Market Segmentation 92

Customers.ai

JANUARY 3, 2024

If you are in the marketing or sales space, you’ve heard the term ABM (Account-Based Marketing). ABM has been the hot buzzword over the past 5 years, with everyone from CEOs to sales teams to digital marketers hopping on the ABM bandwagon. Marketers and sales teams need more than just company names or job titles.

CRM 107

CRM Direct Mail Customer Journey Marketing 107