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Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

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How Personalized Retargeting Can Optimize Your B2B Ads

Adobe Experience Cloud Blog

Author: Mike Telem This year, one of your top marketing priorities should be to take a long, hard look at your digital advertising strategy. Current digital advertising methods make it difficult to generate qualified sales leads with anywhere close to a reasonable cost-per-lead. 5) Target the Accounts that Matter.

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How To Create An E-commerce Content Strategy In 2022?

OnPassive Marketing

Creating a compelling content strategy as part of your marketing mix is vital, just like any other type of advertising. These trends outline the importance of good content marketing in the E-Commerce world and plenty of opportunities for creating good, high-quality content.

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Omnichannel Marketing: 7 Examples to Improve Customer Experience

CXL

In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? The first step in an omnichannel marketing plan is to map out the customer journey. Lemonade uses data to deliver customer-centric marketing.

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Acquire Digital Marketing and Technology Competencies.

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What Is The Future Of The Social Media Role?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?