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The B2B case for retention marketing: 7 key tactics

Martech

The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. Millennials and Gen Z are rapidly entering the B2B buying group. This last one is a biggie.

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Merkle raises its commerce game: Tuesday’s daily brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what’s your number one marketing metric? If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

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15 Ways to Use Voice Tweets

Neil Patel

Learn more about voice tweet options and how it’s transforming the ways digital marketers can use Twitter to their best advantage. Promote Your Product. Roughly 54 percent of millennials turn to social media platforms for product research, so voice tweets provide a great opportunity to shout about your core products.

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How to Plan Your Marketing Budget for 2023

Exposure Ninja

Don’t be fooled, it isn’t just your in-house or outsourced marketing budget that needs a rethink. A marketing budget will include all your marketing expenditures and investments. Like most things in life, this requires a delicate balance: Overspend on your marketing, and you’d be eating up too much of your revenue.

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Unprompted: Predicting how AI is changing the future of marketing

Unbounce

In this episode, hosts Pete Housley and Garrett Hughes chat with two guests about what’s to come in today’s rapidly-changing, what-the-heck-am-I-supposed-to-do-now world of digital marketing: Molly St. You’re just an expert broadly in AI, and you’re applying it in a way that helps product marketers use AI as well.

Marketing 110