Digital Trends, Influencer Marketing and Retail

How to harness the power of brand mentions across the search universe

Search Engine Land

APRIL 15, 2024

Brands that can manufacture these mentions through strategic activations around UGC campaigns, influencer marketing and owned content can effectively develop their share of search. Blogs, news and articles Written content on blogs and news sites often includes brand mentions, either as the primary focus or within broader topics.

Branding

Branding Manufacturing Real Estate PR

24 Gen Z Statistics That Matter to Marketers in 2022

Hootsuite

AUGUST 30, 2022

That’s about 5% of all awake time, using estimates gleaned from research in our Digital Trends 2022 report. Whether scrolling influencer posts, ads, or friends’ content, Gen Z window shops on social first. Your marketing strategy needs to address how you’ll get in front of them on social. Influencer marketing.

Gen Z

Gen Z Millennials User-Generated Marketing

Marketing Pro Pulse

How to harness the power of brand mentions across the search universe

24 Gen Z Statistics That Matter to Marketers in 2022

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