Set Up

SEPTEMBER 19, 2023

TLDR: The packaging industry was leaning on traditional marketing methods for a long period of time. There is still an emphasis on people, but the marketing is led by customer-centric digital marketing strategies that are informed by robust data collection and seen in media directly made for the consumer (like how-to videos).

Transform 59

Transform B2C Direct Mail Food 59

Businesses Grow

JUNE 20, 2022

In the early days of my career, the marketing opportunities were straight-forward. There were three network television channels, industry publications, direct mail, local media, and trade shows. This is both a good thing and a bad thing for marketers. Fragmentation of communication channels. That was about it.

Direct Mail 145

Direct Mail Manufacturing Communications Marketing 145

Marketing Insider Group

JULY 13, 2020

Account-based marketing (ABM) is major account marketing with new shoes. Most companies execute content marketing in ways hardly different from 1990’s marcom. And let’s not get started on email – it’s mostly just direct mail on steroids.

Transform 81

Transform CMO Direct Mail Global Marketing 81

Adobe Experience Cloud Blog

JANUARY 21, 2016

Think about how you can add personalization to new channels—such as social, videos, or direct mail this year—and the technology you need to do it. Events: In 2016, for B2B marketer, there will be a shift towards field marketing and away from tradeshows. Stacey Thornberry, Enterprise Field Marketing.

Thought Leadership 91

Thought Leadership Direct Mail Customer Journey Marketing 91

Exposure Ninja

OCTOBER 16, 2023

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. This section includes some of the most common types of marketing. Outbound Marketing Outbound marketing is where you make first contact with consumers.

PR 52

PR Marketing Marketers User-Generated 52

Exposure Ninja

OCTOBER 2, 2023

This guide combines some of the best examples of traditional and digital marketing types to help you understand how various marketing campaigns look and how different platforms are used. Let’s start with traditional marketing. Print Marketing Examples Print marketing refers to any marketing material that’s printed.

PR 52

PR Marketing Marketers Promotion 52

Marketing Insider Group

FEBRUARY 27, 2024

Download our interactive template: Planning & Executing a Strategic Marketing Campaign for guidance. Need assistance creating an effective marketing campaign? It entices prospects to fill out a form, becoming qualified leads in your sales pipeline.

Whitepaper 100

Whitepaper Key Performance Indicator Direct Mail eBook 100

Adobe Experience Cloud Blog

AUGUST 27, 2015

Are you looking for a solution that will help you with social marketing, consulting, event marketing, webinars, direct mail, and more? You’ll walk away with the knowledge to make an informed decision about the technology you need to execute your marketing strategies and programs.

Thought Leadership 134

Thought Leadership Direct Mail Marketing Marketers 134

Marketing Insider Group

JANUARY 26, 2021

Traditional Marketing Channels. Traditional marketing methods have been a staple in the industry for decades and most are still in use. Direct mail, event marketing, television spots, and print advertising are still a core focus for many marketers.

Thought Leadership 132

Thought Leadership Traditional Marketing PR B2C 132

Neil Patel

JULY 28, 2021

Outbound marketing is where you (the business) initiate conversations with your customers to attract them to your brand. For example, TV commercials, cold calls, paid ads , and direct mail are all examples of outbound. Inbound marketing , on the other hand, is when your customer initiates a conversation with you.

Outbound Marketing 142

Outbound Marketing Direct Mail Inbound Marketing Whitepaper 142