How Each Generation Shops in 2022 [New Data from Our State of Consumer Trends Report]
Hubspot Marketing
JULY 22, 2022
To jump to a broader side-by-side look at how all generations handle each stage of product discovery and purchases differently. Gen Z Overview (ages 18-24). Social media, YouTube ads, and internet search are the top ways Gen Z discover new products. Ads on streaming services beat cable TV for reaching Gen Z.
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