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This is the Most Amazing Marketing Book. And I can prove it.

Businesses Grow

Karine Abbou (Content Marketing)) Marion Abrams (Podcasting) Lisa Apolinski (Customer experience) Larry Aronson (SEO) Victoria Bennion (Blogging) Joeri Billast (Web3 and NFTs) David Bisek (Branding) Richard Bliss (LinkedIn) Al Boyle (Copywriting) Julia Bramble (Twitter) Anna Bravington (Experiential Marketing) PepperBrooks (Inclusive Marketing) Marci (..)

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2022 CPL and CAC Benchmarks [HubSpot Research]

Hubspot Marketing

When we asked marketers what they found to be the most effective strategies in lowering CAC, the majority (67.6%) reported improving customer retention among the most effective. Conducting market research to better understand the target audience (55.8%). Marketing Channels with the Highest and Lowest CAC.

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The Innovator’s Guide to Inbound Content Marketing

Rock Content

Examples of popular outbound content marketing techniques include cold emailing, direct mail, brochures, and social media advertising. Inbound marketing is initiated by the customer instead, as when a consumer finds your marketing content via a Google search. Create incredible content that’s well-optimized for SEO.

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Top 10 types of customer marketing you must know in 2022

OnPassive Marketing

There’s a lot of buzz around customer marketing, but the term can mean different things to different people. This article will cover ten customer marketing types that you should know about, from direct mail to online marketing. Customer Marketing Definition. Rebound Marketing. Direct Mail.

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A Ninja Introduction to Marketing

Exposure Ninja

.” — Annabelle Baugh, Senior Content Marketer at Exposure Ninja. What is Marketing? According to the Oxford English Dictionary, marketing is “The action or business of promoting and selling products or services, including market research and advertising.”

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The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]

Hubspot Marketing

By partnering with sales teams, you're able to create a more comprehensive picture of your target persona — including specific challenges or pain points you might've missed in your marketing research. Additionally, a good SEO strategy can help you demonstrate what your product is to people who haven't heard of your brand before.

Gen Z 92
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Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

Direct mail marketing. Invest unexpected dollars in direct mail marketing (maybe?), Do the SEO that most companies don’t. 1,000: Invest in keyword research tools like SEMrush. Research pays off in digital marketing fields, awareness, link gen, lead gen, etc. asks @derekflanz.