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Data Privacy Act Philippines: What Marketers Should Know

Spiralytics

As the backbone of the Data Privacy Act Philippines, the law balances individual privacy rights and business needs by ensuring that companies can use data for legitimate purposessuch as marketing and customer engagementwhile enforcing strict compliance measures to prevent misuse, unauthorized access, or breaches. Absolutelymore than ever.

Law
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Direct Mail Secret Weapon Insider Session

DirectMail2.0

Top-performing marketers, printers, and agencies are outsmarting their competition, winning more business, and supercharging their direct mail results. Transcript: 0:00 let’s go ahead and get started my name is Morgan DiGiorgio I am the chief revenue officer for Direct Mail 2.0

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The CMO Six-Pack: How to Pump Up Your Pipeline

Adobe Experience Cloud Blog

Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology. According to a study from MarketingSherpa, here are the top priorities of today’s CMOs: Achieving or increasing measurable marketing ROI. MARKETING AUTOMATION.

CMO
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Marketers, Are You a Shark or Whale in the Marketing Ecosystem?

Adobe Experience Cloud Blog

With the fascination surrounding these mysterious creatures of the sea, I’d like to draw some parallels from the underwater ecosystem to our very own marketing ecosystem. After all, as marketers, it’s in our genes to keep abreast of and ride the wave of (pun intended) trending topics. Inbound vs. Outbound.

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What To Do & See at DMA’s 2016 &THEN

Adobe Experience Cloud Blog

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Marketing Presentations.

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How Direct Mail Automation Can Ease Your GDPR Transition

Adobe Experience Cloud Blog

If you’re reading this blog, that probably means that you keep up to date on the latest marketing trends and news. If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. The GDPR and Direct Marketing.

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Proof Email Marketing Converts Leads Into Customers

Duct Tape Marketing

Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing. And there’s no better place to focus your efforts than on email marketing. The power of email marketing is real. And then get busy working on boosting your lead conversions through email marketing.