Adobe Experience Cloud Blog

JANUARY 28, 2014

Goal : Automate and scale your marketing strategies. Tech Solution: Marketing automation. A marketing automation platform is the key technology behind marketing practices like lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, and marketing metrics.

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Duct Tape Marketing

JUNE 1, 2017

And there’s no better place to focus your efforts than on email marketing. Here’s an example: According to the Baymard Institute, nearly 70 percent of all products placed in a cart (at the critical point you could make a sale) are abandoned. Your job is to set a strategy in place to recover your share of those abandoned carts.

Email Marketing 69

Email Marketing Customer Whitepaper Marketing Automation Platform 69

CXL

MAY 27, 2022

Guest posts are an easy place to go wrong, especially when treated exclusively as an exercise in building backlinks. Use this data to score leads in your marketing automation platform, and qualify high-intent leads (e.g., Use direct marketing to continue the conversation.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

DirectMail2.0

MAY 28, 2025

Transcript: 0:00 let’s go ahead and get started my name is Morgan DiGiorgio I am the chief revenue officer for Direct Mail 2.0 and who’s mailing what our sole purpose is to make direct mail the most effective form of 0:46 marketing by integrating it with cutting edge technology so on the direct mail 2.0

Direct Mail 52

Direct Mail Education Retail Advertising 52

DirectMail2.0

FEBRUARY 26, 2024

Julie has been there six times, so I was in second place, so I was a little upset about that. It makes sense in that, yes, you have to have the right customers who get it, or who want to get it, or have a really – or making an investment in investing in their response rates and more targeted direct marketing campaigns.

Direct Mail 52

Direct Mail Education Whitepaper Product 52

Spiralytics

MARCH 19, 2025

The Data Privacy Act grants data subjects the right to be informed about: The extent and purpose of data processing, particularly for profiling, direct marketing, and data sharing. Exercising this right requires substantial proof, with the burden of evidence placed on the data subject.

Law 52

Law Marketing Marketers User-Generated 52

Duct Tape Marketing

DECEMBER 11, 2019

It used to be that you could be doing only one channel, only one digital channel, that has direct marketing, which is email. ” Where would be the first place that you kind of say, “Hey, here’s a use that just about every business could use?” Mike Yan: And now you’re entering into this world where 2.5

Marketing 47

Marketing Marketers Communications User-Generated 47