Neil Patel

SEPTEMBER 21, 2021

Customers don’t just like BNPL; it also encourages them to manage their budget in a way that helps them pay for higher-priced items. For example, CMOs could have their marketing team test messaging on their product pages or add a program logo and a short description next to the add to cart button. Learn more here.

Gen Z 134

Gen Z Customer eCommerce Retail 134

Use Insider

SEPTEMBER 15, 2023

It’s a time-tested method that businesses use to: Attract new customers: Coupons pique the interest of potential customers who might be hesitant to try your products or services at full price. Read Coca-Cola’s full story Coupon marketing FAQs What is a digital coupon? Is coupon a direct marketing?

Customer Journey 52

Customer Journey Customer Customer loyalty Marketing 52

CXL

MAY 27, 2022

Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Lead generation marketers capitalize on the interest demand generation creates. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Content Marketing Institute

APRIL 3, 2018

As we’ve outlined, one of the key elements of the approach of content marketing is that it cannot simply be a replacement for our direct marketing efforts. If we are ever to truly succeed with a content marketing strategy, we must provide for the capability to drive multiple lines of value for the business. Image source.

Content Marketing 107

Content Marketing Law Marketing Marketers 107

Rock Content

MARCH 4, 2020

Regardless of the type of audience you want to reach and how niche your product may be, you can easily find the public that you want. Why your company needs Digital Marketing. Not all the people that have told you that Digital Marketing is the greatest thing since sliced bread are wrong.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Econsultancy

DECEMBER 13, 2021

They said ongoing staffing, transportation and product shortages could prompt companies to hold back on spend across social platforms and opt to redirect budgets elsewhere during the crucial final quarter of the year. Of course, as spend accelerates this will have an impact on competition between brands, as well as ad pricing.

Advertising 52

Advertising Advertisers Retail Shoppers 52