Adobe Experience Cloud Blog
NOVEMBER 22, 2008
The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns.
Adobe Experience Cloud Blog
NOVEMBER 22, 2008
The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns.
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Adobe Experience Cloud Blog
OCTOBER 28, 2008
Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise.
Marketing Insider Group
NOVEMBER 28, 2022
In the coming years, Marketing will go in 2 distinct directions: Marketing will become recognized as a strategic function and a driver of revenue for companies. Marketing will be relegated to projects, tasks, and campaigns that can be outsources to an agency. They want accountability, measurement, and ROI.
Content Marketing Institute
JANUARY 12, 2018
Paid digital media is driven by the need to stand out, and promotes differentiating thought leadership more and the buy-now call to action less. B2B marketing is becoming hyper-focused on targeting messaging into specific accounts. No more siloed landing pages, microsites, and leads pooled in Excel spreadsheets.
Adobe Experience Cloud Blog
MAY 6, 2016
For example, Gmail has the three tabs: primary, social, and promotions. You can use reactivation emails like these to not only get your subscribers to re-engage, but also to drag your email from the promotions tab to the primary tab, which whitelists your email domain in Gmail.
Adobe Experience Cloud Blog
JANUARY 28, 2014
A marketing automation platform is the key technology behind marketing practices like lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, and marketing metrics. In short, marketing automation enables you to succeed with every other technology on this list.
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