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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals. Contributing to long-form content projects such as ebooks. Marketing offers can include everything from educational ebooks to webinars, to free trials.

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A Guide to Inbound Lead Generation: Forget Cold Calls, Let Leads Come to You

Lusha

Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. Whether it’s blog posts, ebooks, in-depth guides, or webinars, you’re giving people something they actually want, not just bombarding them with sales pitches. That’s what marketing automation platforms do!

CRM 52
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Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy

Adobe Experience Cloud Blog

and link to a trial download or an ebook. We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. Enter, Marketing Automation. Marketing: Redux. How was your coffee?”

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A marketer’s guide to AI: Working with text generators

Martech

Blog posts, eBooks, email and social post copy, and visual assets like images and videos are available with the push of a few keys on your keyboard. AI capabilities are also being added to industry-standard tools like WordPress, Microsoft 365 and marketing automation platforms. Get MarTech! In your inbox.

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4 Ways to Elevate Your Marketing with Great Content

Adobe Experience Cloud Blog

And the options are endless—videos, reports, webinars, SlideShares, ebooks, blogs, podcasts, infographics, and more. This includes core channels such as your website, social media platforms, email, and mobile, but don’t forget about video. Vital content adds value or entertainment, but viral content only gives you 15 minutes of fame.

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Creating Interactive Content: From Ideation to Sales Alignment to Promotion

Marketing Insider Group

Much of the material can be taken straight from that large core asset, say an ebook, to create a preview experience and boost engagement. Exhibit the possibilities of the SnapApp platform. Provide some unique B2B entertainment. With the focus on informing and entertaining, top of the funnel was the more obvious target.

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12+ Lead Generation Guide: Strategies & Tactics That Really Works in 2024

Lusha

By creating and sharing high-quality, relevant content, you attract potential customers to your website, social media channels, and other platforms. Ebooks and Whitepapers are in-depth resources that offer valuable insights and solutions. Podcasts: Audio content that provides information or entertainment while promoting your brand.

CRM 52