eBook Event Marketing Promotion Thought Leadership 
Adobe Experience Cloud Blog
JANUARY 11, 2013
How do you get your thought leadership pieces to your audience? To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. Promotional channels include email campaigns, events and social media. Write a press release.
Adobe Experience Cloud Blog
FEBRUARY 16, 2018
In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. Use Live Polls.
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Adobe Experience Cloud Blog
APRIL 22, 2013
The need to engage meaningfully with prospects and customers has skyrocketed as savvy professionals increasingly self-educate at every stage of the purchasing cycle, and using video thought leadership content can be a great way to capture your buyer’s attention. Instead, many lead nurture tracks include only ebooks or datasheets.
Exposure Ninja
OCTOBER 16, 2023
The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Marketing is most commonly split into two distinct categories — traditional and digital.
Adobe Experience Cloud Blog
OCTOBER 5, 2017
Remember, your prospects are as busy as you are, so remind them about your seminar or to visit your booth a couple of days before the event. Add Some Marketing Magic. You can include information about the event on your website and promote it via LinkedIn, Twitter, and Facebook. Reach out to people indirectly as well.
Adobe Experience Cloud Blog
MARCH 31, 2014
Knowing how to give a stellar presentation could affect your company’s reputation within your industry, your ability to clearly communicate with prospect and customers, or even the timing of your next promotion. Basically, if any part of your message would be easier to digest in an ebook or an email, leave it out of your presentation.
Adobe Experience Cloud Blog
JUNE 25, 2020
Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. They take less time to plan and promote.
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