Adobe Experience Cloud Blog
FEBRUARY 16, 2018
In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels.
Adobe Experience Cloud Blog
JANUARY 11, 2013
How do you get your thought leadership pieces to your audience? Promotional channels include email campaigns, events and social media. To do this, carve out a few short sections from your ebook that could make good blog posts, or pick out some of the key takeaways.
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Adobe Experience Cloud Blog
APRIL 22, 2013
The need to engage meaningfully with prospects and customers has skyrocketed as savvy professionals increasingly self-educate at every stage of the purchasing cycle, and using video thought leadership content can be a great way to capture your buyer’s attention. Instead, many lead nurture tracks include only ebooks or datasheets.
Adobe Experience Cloud Blog
SEPTEMBER 2, 2015
Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel.
Rock Content
MAY 8, 2018
Star athletes, teams, celebrities, shows, and big events may be essential to your business, but without fans, the pursuit is dead before it has even begun. This is why the whole concept of fan engagement has become such a central part of sports, media, and event marketing in the last 15 or so years.
Adobe Experience Cloud Blog
OCTOBER 5, 2017
Also, you may need to create content for follow-up fodder, such as ebooks, webinars, direct mail pieces, and demonstrations which will create additional touchpoints for your prospects but more work for you on the front end. One person might respond best to a LinkedIn message. Another may prefer a phone call. Make It Easy.
Adobe Experience Cloud Blog
FEBRUARY 25, 2019
You can do this with discounts, prize draws, ebooks, and webinars. Use email marketing principles to “drip” more content and add more value over time. Create In-Person Events. Event marketing is another initiative that can seem expensive. Anything that delivers something of value up front.
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