Adobe Experience Cloud Blog

FEBRUARY 25, 2016

Which programs, promotions, or content has moved my customers through each stage at the highest rate? When it comes to measurement, you should be asking questions like: Can I segment my communication further based on web behaviors, lifecycle stage, and demographics?

eBook 91

eBook Thought Leadership Finance Marketing 91

Adobe Experience Cloud Blog

MAY 6, 2016

For example, Gmail has the three tabs: primary, social, and promotions. You can use reactivation emails like these to not only get your subscribers to re-engage, but also to drag your email from the promotions tab to the primary tab, which whitelists your email domain in Gmail.

eBook 91

eBook Thought Leadership Health Promotion 91

Hubspot Marketing

FEBRUARY 9, 2018

Instead, I’ll make a bold claim: webinars aren’t dead, and neither is the PDF ebook. What has changed, however, is a saturation of mediocre PDF ebooks, webinars, and other forms of gated content available online. Nail Your Promotion Strategy. Promotional and follow-up emails. They are highly engaging.

Logistics 287

Logistics eBook Thought Leadership Acquisition Marketing 287

Adobe Experience Cloud Blog

JANUARY 11, 2013

How do you get your thought leadership pieces to your audience? To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. Promotional channels include email campaigns, events and social media. Write a press release.

Promotion 134

Promotion Thought Leadership eBook Event Marketing 134

Marketing Insider Group

MAY 3, 2021

It’s full of jargon, self-promotion, and fluff. Otherwise, the attempt at thought leadership will fall flat. If everything you create comes from a place of self-promotion and is narrow, it won’t work. From eBooks to video to social media posts, you are creating a narrative. Most of it sucks. Image: Groove.

Content Marketing 115

Content Marketing Whitepaper Thought Leadership eBook 115

Exposure Ninja

NOVEMBER 3, 2023

Thought Leadership By offering problem-solving content, businesses can position themselves as experts and thought leaders in their industry and build trust with their audience. We’ll go into more detail about thought leadership later in this guide. Is your digital marketing underperforming ?

Thought Leadership 52

Thought Leadership Whitepaper Customer Journey Digital Marketing 52

Litmus

OCTOBER 14, 2022

Emails with consistent touch points centered around educational content such as blogs, ebooks, templates, and case studies. Emails that contain special offers or promotional codes. Exclusive benefits for customers and promotional discounts. Thought leadership newsletters for your product and industry.

Email Marketing 100

Email Marketing Thought Leadership Customer Journey Communications 100

Buffer Marketing

MARCH 21, 2024

You must research topics, outline posts, write drafts, gather visual assets, promote your content, and more with each piece you produce. Cross-promote your content If you reference, quote, or link to noteworthy industry accounts in your original blog article, be sure to tag them using @mentions in the LinkedIn version.

Thought Leadership 110

Thought Leadership Inbound Marketing Promotion User-Generated 110

Hubspot Marketing

MARCH 14, 2018

And although it is put together like an ebook, the two are written quite differently. Click here to download our 13 customizable ebook templates for free. Marketers create whitepapers to educate their audience about a particular issue, or explain and promote a particular methodology. They're advanced problem-solving guides.

Whitepaper 137

Whitepaper eBook Thought Leadership Education 137

Adobe Experience Cloud Blog

FEBRUARY 4, 2019

For this example, let’s define web content as blog posts and ebooks. If someone views a blog post or ebook as their first interaction with your brand, then fills out a form to download an ebook, the right measurement and attribution technology will allow you to assign revenue credit to those assets. .

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eBook Thought Leadership Promotion Communications 134

Adobe Experience Cloud Blog

APRIL 6, 2017

I recently downloaded the ebook The Secrets to a Successful Landing Pag e, from the marketing agency Roger West, which held some helpful tidbits on how to ensure your assets are impactful. Get Free Ebook. Do you have an upcoming webinar that directly relates to the topic of you latest ebook? Use Quick-to-Fill-out Forms.

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eBook Thought Leadership Whitepaper Promotion 122

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Offer Solutions and Establish Thought Leadership. Drip campaigns are excellent for promoting useful content that establishes you as a valued thought leader.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Adobe Experience Cloud Blog

JUNE 3, 2015

A great way to build more alignment between the two functions is to staff your teams in a way that promotes collaboration and cross-functional goal setting. And to learn more about sales and marketing alignment, be sure to download our new ebook, Jumpstart Revenue Growth with Sales and Marketing Alignment. Marketing Roles.

Thought Leadership 134

Thought Leadership eBook Marketing Marketers 134

Adobe Experience Cloud Blog

MAY 24, 2019

Of course, not all social media promotion is created equal. There are two primary ways your brand can engage users on Facebook: Promoted posts: These can include any posts you publish in your newsfeed, from a simple status update to a discount offer. Social media. Organic vs. paid social: Which reigns supreme?

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

Adobe Experience Cloud Blog

JULY 17, 2018

It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership. If you have a robust guest blogging program already in place, think about your editorial calendar and what customers may have a great piece of thought leadership to add to your blog.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Adobe Experience Cloud Blog

DECEMBER 18, 2008

Good relevant content helps your SEO and highlights your thought leadership. We recently announced our new eBook, 101 B2B Marketing and Sales Tips from The B2B Lead , and we get at least 10 new form downloads a week. Use every medium you have access to for your promotions. Just be sure to post frequently.

Thought Leadership 48

Thought Leadership Direct Mail PR Marketing Automation Platform 48

Adobe Experience Cloud Blog

JULY 20, 2009

So now information is delivered through a mix of video, digital documents, podcasts, flash demos and eBooks. We then promoted and distributed this content through low-cost media -- especially social media; feeding a Twitter account with blog posts, social releases, etc. Q: What is ShipServ's go-to-market strategy?

Thought Leadership 61

Thought Leadership Whitepaper User-Generated Shipping 61

Adobe Experience Cloud Blog

DECEMBER 20, 2016

We use data to: Enhance our creative: Data deeply informs the creation of our content and how we promote it. For example, whenever we launch a new asset or campaign, we create a plethora of images for our paid and organic promotional efforts. If it can be measured, it can be improved. Be Fearless.

Thought Leadership 124

Thought Leadership Millennials B2C eBook 124

Adobe Experience Cloud Blog

OCTOBER 20, 2015

The holidays you choose also impact the type of promotion or offer you create. This might mean asking them to share your campaign or program with their friends and then rewarding them for that behavior, or offering exclusive access before other customers, or giving them a bonus discount for being loyal as a part of your promotion.

Thought Leadership 134

Thought Leadership Retail eBook Promotion 134

Adobe Experience Cloud Blog

JUNE 5, 2018

You can choose to feature accounts, and it’ll help in cross promotion to a great extent. You can connect with influencers in your niche and find ways to co-promote Instagram content with them. You wouldn’t want to reach out to a finance blogger to promote your newest recipe. Benefiting from Influencers’ Reach.

User-Generated 134

User-Generated eBook Thought Leadership Promotion 134

Adobe Experience Cloud Blog

NOVEMBER 1, 2013

At times you get overwhelmed by all of the different events, eBooks, and webinars you have to promote and ads you have to run. 17 Signs You Eat, Sleep, and Breathe Social Media Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Social Media'

Social Media Marketing 134

Social Media Marketing Thought Leadership eBook Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

In today’s complex buyer landscape, you have to produce thought leadership content in order to draw your prospects in and prompt them to share your messaging across their networks. Here is a list of my top level key priorities: Creating thought leadership pieces (from initial copy development to asset production).

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Adobe Experience Cloud Blog

AUGUST 26, 2014

It isn’t easy keeping track of which ebook you’ve already tweeted about, or which event you’ve already advertised on LinkedIn, especially if you have multiple people on your team. It serves as a system of record. A calendar isn’t just for planning out your future social posts — it’s also for recording your posts from the past.

PR 134

PR Thought Leadership eBook Entertainment 134

Adobe Experience Cloud Blog

MARCH 28, 2013

This is not about changing the content itself; it is about customizing the messages promoting your assets with dynamic content. If these promotional messages are not relevant, your potential reader may never dive into your thought leadership. Want to learn more about dynamic content and promoting your content?

eBook 134

eBook Thought Leadership Promotion User-Generated 134

Adobe Experience Cloud Blog

SEPTEMBER 21, 2017

Let them know about all of the great benefits they’ll now have access to, now that they’ve subscribed, and give them a heads up on great offers you’re promoting. These emails could be triggered by engagement such as specific web pages being viewed or if a downloadable offer, such as a free ebook , is claimed.

eBook 134

eBook Thought Leadership Email Marketing Product 134

Marketing Insider Group

APRIL 19, 2021

to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Then, sit down with your teams and brainstorm topics for blog and social media posts, as well as long-form content like white papers and ebooks. It’s the industry influencers who find and promote your content.

Whitepaper 134

Whitepaper eBook Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 17, 2017

For other content assets like whitepapers and ebooks, you can pose the same type of question on social media when you promote the asset. G ive readers a nudge with a question at the end of your blogs that directly asks for their opinions.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Adobe Experience Cloud Blog

AUGUST 12, 2015

What This Means: If you listen to some popular podcasts, you’ll hear that the host often promotes a product or service. Download my free ebook, Podcast Law , at PodcastLawGuide.com. The Guides states, “Endorsements must reflect the honest opinions, findings, beliefs, or experience of the endorser”.

Law 134

Law Thought Leadership eBook Advertising 134

Adobe Experience Cloud Blog

APRIL 7, 2015

Just because someone downloads your latest ebook doesn’t mean he will convert! For example, if you’re promoting a marketing automation tool, such as Marketo, to the eCommerce industry, the copy might say: “reach more buyers online”. This is true especially for companies that run a lot of top-of-the-funnel programs.

Thought Leadership 133

Thought Leadership B2C eBook Education 133

Adobe Experience Cloud Blog

OCTOBER 25, 2012

And since ungated content is more shareable, it helps build the thought leadership and trust that it takes for a visitor to decide to fill out a form. It’s a hard sell to my management to allocate budget to paid media promoting thought leadership content about my prospect’s interests vs. directly promoting our product.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership eBook 129

Scoop.it!

JANUARY 10, 2023

It can also help you build thought leadership and become an expert in your industry. In turn, those companies may be more likely to return the favor and promote your business to their audiences. For example, you can share it on social media , use it in future email newsletters, or even repackage it into an ebook or guide.

Energy 79

Energy Email Marketing Thought Leadership Customer Acquisition 79

Marketing Insider Group

JULY 14, 2020

To thrive and grow during this storm and more to come, stop promoting ads to audiences that don’t want it. You must move from a promotion mindset to a publishing mindset. They stick with product promotion and advertising. I started with thought leadership content. I didn’t see myself in the ads.

Thought Leadership 115

Thought Leadership Marketing Marketers CMO 115

Adobe Experience Cloud Blog

JUNE 17, 2013

As depicted in the graph below, businesses think about how they can most efficiently increase their conversion percentage from prospects to customers and from customers to promoters / upsells. You may begin to focus on questions like: What percentage of your customers are promoters? How many more webinars? How many more demos?

Customer 134

Customer Thought Leadership Customer Acquisition Acquisition Marketing 134

Adobe Experience Cloud Blog

JUNE 18, 2018

That means going beyond, “Here’s a free ebook. Remember to be authentic and not too promotional. The post How to Turn Ordinary Social Media Conversations into Actionable Sales Leads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Buy my stuff!”. Click here to…. Learn more. Get your copy.

Thought Leadership 134

Thought Leadership User-Generated Social Media Marketing eBook 134

Adobe Experience Cloud Blog

AUGUST 1, 2013

To learn more about how to maximize your email marketing initiatives, be sure to download our new ebook, A Decade into Email Marketing: Where Are We Now? The days of predictable promotional emails are over, and marketers must create relevant emails that foster an authentic connection with customers. The Evolution of Email Marketing.

Email Marketing 134

Email Marketing eBook Thought Leadership Shipping 134

Adobe Experience Cloud Blog

MAY 6, 2014

Do they read ebooks, or do they prefer videos or slide decks? Content Promotion. These can all be leveraged to promote your assets, drive lead generation, and nurture leads throughout your sales funnel. Content Marketing Tactical Plan was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Content Marketing 134

Content Marketing Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JULY 15, 2015

TAL: Call five times in two weeks to promote appropriate follow-up. If you are looking to learn more about developing a repeatable funnel, feel free to download my recently published ebook, Six Steps to Transform Your Lifecycle into a Revenue Machine , which outlines six best practices. Agree on and Follow Process.

Manufacturing 134

Manufacturing Thought Leadership Transform Fashion 134